2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 3 We’re more than your energy company. We’re your business partner. It’s important to have a partner you can rely on every day to help keep your business running smoothly. PSE&G continues to invest in major upgrades to our gas and electric systems so you get safe, 24/7 energy now and in the future. Plus, we’re there for you with our customer service line devoted to just business customers, an online Outage Center, as well as text and email alerts to keep you informed and connected with updates if you do lose power. And that’s good for business, partner. We make things work for you. Business Solutions Center: 1-855-BIZ-PSEG 1-855-(249-7734) Register for MyAlerts: pseg.com/myalerts 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 1 12/10/20 3:24 PM
4 | 2019 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 NJSBDC State Advisory Board Members Chip Hallock President Newark Regional Business Partnership Newark, NJ Dr. Sayed Ibrahim President & CEO Health & Natural Beauty USA, Inc. Piscataway, NJ Brian McDonough Partner Harry Menta Newark, NJ Lei Lei, Ph.D. Dean Newark, NJ Jerry Silberman Corporate Turnaround Paramus, NJ Hon. John S. Wisniewski Kelly Brozyna Newark, NJ Deborah K. Smarth Newark, NJ 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 2 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 5 History The NJSBDC was one of the first national SBDC pilot projects resulting from the enactment of a congressional law in 1977. The NJSBDC has served small businesses for more than 40 years. The federal Small Business Administration (SBA) and the States Business Action Center (BAC) are key funding partners. Higher educational institutions around the state host 12 regional centers. Rutgers University has been a host of the program since its inception. NJSBDC Mission Statement The New Jersey Small Business Development Centers (NJSBDC) network provides comprehensive assistance to small and medium-sized businesses (SMBs) to maximize opportunities for growth and generate economic impact statewide. Americas Small Business Development Centers — New Jersey (NJSBDC) For inquiries or comments: NJSBDC Headquarters 1 Washington Park Newark, NJ 07102 press@njsbdc.com Phone: 973-353-1927 Funded in part through a Cooperative Agreement with the U.S. Small Business Administration (SBA), Americas Small Business Development Centers—New Jersey (NJSBDC) network is also funded by the State of New Jersey and is hosted by Rutgers Business School: Newark and New Brunswick. The NJSBDC network is an Accredited Member of Americas Small Business Development Centers. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services extended to the public on a non-discriminatory basis. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 3 12/10/20 3:24 PM
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8 | 2019 SMALL BUSINESS SUCCESS AWARDS — NJSBDC December 4, 2020 Dear SBDC Clients, Friends and Supporters: This year has been full of big challenges. The effects of COVID-19 were felt by everyone including small business, but, the New Jersey Small Business Development Centers small business clients sought our comprehensive assistance to pivot their business operations and apply for Economic Injury Disaster Loan assistance, the Paycheck Protection Program (PPP), and other forms of financing as well as grants. The volume of small businesses coming to NJSBDC for assistance was astounding. But, our experts guided small business owners and clients concerning the many issues confronting their business operations. Americas SBDC New Jersey wants to officially congratulate our 2020 client success award winners who have succeeded in weathering this economic storm, maintaining their business positions and at the same time navigating towards economic recovery with the assistance and support of NJSBDCs business advisors and consultants. As we conclude this year, we think about the future in 2021. With the business experts of the NJSBDC network, we expect to continue to support our clients paths to success and future resilience despite COVID-19 challenges. Whether its international trade, e-business, technology commercialization, procurement opportunities, sustainability or the regular ABCs of business planning, accounting, cash flow analysis, strategic pricing, marketing strategies, sales, and more, AMERICAS SBDC NEW JERSEY is here to support small business owners and entrepreneurs in all 21 counties. We thank our federal funding partner, the U.S. Small Business Administration (SBA), our state funding partner – the New Jersey Business Action Center (NJBAC) and the New Jersey Legislature, the host of our network-wide program and our Headquarters, Rutgers Business School, and the additional higher education hosts of regional SBDC offices statewide. We extend special gratitude to Bank of America, a major grant sponsor, and our longstanding private sector financial sponsors of our annual Small Business Growth Awards event, PSE&G and PNC Bank. While this year s December affair had to be canceled due to COVID-19, we look forward to regaining normalcy next year so we can hold our annual event to officially recognize our 2020 Success Client Award Winners. statewide! Since We look forward to 2021 and all the opportunities we hope to provide our small business clients Once again, we congratulate our 2020 client success award winners for their accomplishments in weathering these great challenges and pivoting for recovery and future resiliency. ly Ke oza lly Br yn Chief Executive Offic Chief Executive Officer & State Director 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 6 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 9 Every day, you bring us one step closer to where we want to be. We’re proud to support New Jersey Small Business Development Center for the work you do every day to make our community a better place. Contact John Zarrillo Business Banking Sales Manager 732-572-4916 john.zarrillo@pnc.com pnc.com ©2019 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC CON PDF 0618-0106 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 7 12/10/20 3:24 PM
10 | 2020SMALL BUSINESS SUCCESS AWARDS — NJSBDC CARES ACT Provides Greater Resources to Assist Small Businesses to Survive and Recover funding under the Coronavirus Aid, Relief and greatest need. s - 19. -on- for re- - - - for safe re- intellectual - NEWARK, NJ — NEWARK NJ NJSBDC Launches #NJThrives to Aid Businesses -19. s said, initiative is -19. - encouraged to record a video of - s We 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 8 12/10/20 3:24 PM
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12| 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC December 4, 2020 Dear Clients, Friends, and Supporters: Congratulations to the NJSBDC networks 2020 client success award winners. Due to their perseverance, passion, and the support provided by the networks business advisors and consultants, they succeeded in confronting the challenges of the pandemic to survive and pivot. The Legislature took the lead again this year in supporting restored state funding for NJSBDC when it introduced and passed its budget. Thanks to the Legislature and Murphy Administration, NJSBDCs state funding investment is back to where it was in prior years. Long-time legislative advocates of the New Jersey Small Business Development Centers program, the chairs and vice-chairs of the Assembly and Senate Budget Committees (Senator Paul Sarlo and Assemblywoman Eliana Pintor Marin), with additional members support provided the added needed resources for the NJSBDC network and the thousands of small business owners who receive personalized one-on-one counseling, training, and other forms of technical assistance from NJSBDCs expert business advisors. They sent a resounding message, recognizing NJSBDCs impact on small business recovery, health, stability and resiliency. The state investment is a key component towards SBDCs dollar-for-dollar federal match requirement. The national network, Americas SBDC, receives strong support each year through congressional appropriations for this jobs producing, business creation program. At a time when small business owners are grasping for air, needing more guidance and assistance than ever before due to the pandemic, this additional state funding helps maximize resources for small business assistance services. During very long days working remotely since the inception of this pandemic, our networks experts did everything they could to assist small business owners in 21 counties, ensuring their dreams and hopes didnt die. Network business advisors continue to assist small business clients now in economic recovery stages. As the challenges of this pandemic took its toll, the sea of humanity took hold. We felt small business owners and entrepreneurs pain. Our experts worked with them arduously to ensure maintenance and survival. Now, were looking to build small business recovery and resiliency. Our 2020 Client Success Award Winners have successfully pivoted with NJSBDCs assistance to ensure that they continue to make headway in these challenging times. Sincerely, Deborah K. Smarth Chief Operating Officer & Associate State Director 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 10 12/10/20 3:24 PM
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14| 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC AT RUTGERS-CAMDEN Carousel of Learning, Inc. Debbie Bejsiuk 189 Watsontown New Freedom Road Berlin, NJ 08009 856-809-0899 http://www.carouseloflearning.net/ Carousel of Learning, Inc., owned and operated by Debbie Bejsiuk, is located in Berlin, NJ. With the assistance of Center Director Robert Palumbo, the business received a $10,000 SBA loan to help the business with operational revenues to meet rent and insurance costs. While the business is still in the early stages of re-opening, the patron level when it first re-opened was lower than normal times due to parents health and safety concerns for their children. The business continues to work with the Center in order to advance its business objectives as the external environment changes. Most of the children enrolled in the day care center have parents who are essential workers. Due to the influx of finance assistance, the business owner was able to pay rent and insurance with the initial $10,000. Since the receipt of initial SBA funds, the business received additional financing through the Paycheck Protection Program (PPP) in the amount of $45,000. Bejsiuk acknowledges that it was difficult having employees who were receiving unemployment benefits to return to work, especially as a result of the $600 per week bonus. Despite that scenario, the employees did return to work. While the business experienced lower patron levels during the summer months, the business owner has received calls for subsequent bookings. The PPP funds received covered most of the business payroll and bills. With this foundation, initial and ongoing support by the NJSBDC, Carousel Learning, Inc., continues to receive further guidance, assistance and support from the NJSBDC at RutgersCamden in weathering the pandemic and its fallout effects on the economy and consumer behavior. The Center has worked with Bejsiuk to help the business client understand the repayment options on SBA disaster loans. Bejsiuk said that she likes to keep Palumbo and the NJSBDC in her circle of resources due to their initial and continued assistance. As a client of the regional NJSBDC, Center business advisors will provide further assistance concerning business re-opening stages and other guidance as the COVID-19 environment changes. I cant say enough about the support and professionalism of Robert Palumbo at the SBDC. The organization truly works for your success, said Debbie Bejsiuk. I have worked with the SBDC for 21 years starting up my business in the childcare field and have relied on them throughout the years. When calling the SBDC I knew I would receive exceptional help with quality service and support 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 12 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 15 2020 Small Business Awardee NJSBDC AT NEW JERSEY CITY UNIVERSITY Caven Point Car Center, Inc. Charlie and Tommy Senatore 758 Garfield Ave. Jersey City, NJ 07305 201-240-4767 Charlie and Tommy Senatore are brothers, but if you ask them, they would tell you they are much more than siblings. They would say that they are a product of a love story, filled with entrepreneurial spirit and passion for hard work. Their story begins with their mother, Antoinette, who was born in 1921. She emigrated from Calabria, Italy, to Jersey City, where she found a job working as a seamstress. She met her husband, Joseph Senatore, who was born in Jersey City. He owned a grocery store selling fruit, vegetables and meat. The Senatore brothers at an early age worked at the family store and also started a side hustle selling wooden clothes poles. They traveled to South Jersey to buy the poles, shape the raw timber, and install them in homes throughout the Hudson County area. After their parents retired, Charlie helmed the family business and continued operations. Both brothers earned accounting degrees from then Saint Peters College, with Charlie receiving an additional degree in economics. In 1986, they closed the family grocery store and looked forward to new ventures. Two years later, the brothers purchased their first gas station on Garfield Avenue which today operates as T and C Investments, LLC. The brothers worked long hours seven days a week. Ten years later, they opened a second business location in Hoboken. In 2001, they built a hand car wash, creating jobs. The Senatore brothers have operated under various franchises such as Amoco, Exxon and currently Valero service stations. Charlie and Tommy established another business, Liberty Aggregate, LLC, making aggregate for construction by crushing and processing excavated virgin rock. Their aggregate supplies development sites throughout Jersey City for both governmental and commercial use. In 2015, the brothers acquired property to engage in multi-unit residential development in Jersey City. During Hurricane Sandy, their gas station was chosen as the supplier of gasoline for municipal police, fire and rescue vehicles in Jersey City, becoming a resource to help the community. The COVID19 pandemic caused a significant business slowdown for obvious reasons. Prior to the pandemic, the business owners sought advice from NJSBDC at New Jersey City University (NJCU). With NJSBDCs assistance, they began planning business revitalization. The regional SBDC assisted them with loan and document evaluation services and choosing a qualified lender with the most favorable terms. Even as the loan process slowed during the pandemic, they were able to successfully obtain a $1.5 million refinance loan from SB One Bank. This enabled them to retire old high interest debt, thereby stabilizing their business for future growth. The loan refinance resulted in a total capital infusion of $4,528,076. With the guidance from the NJSBDC at NJCU, the business applied for and received $10,000 from the SBA EIDL Advance; $63,105 from the SBA Paycheck Protection Program (PPP); and $20,000 from the JCEDC CARES Grant Small Business Awards. These leveraged funds helped the business to retain ten gas station employees and eight at their stone crushing facilities. They are grateful to the NJSBDC at NJCU, their parents, family, friends, and customers and share their success by anonymously supporting local civic and charity organizations to give back to the community. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 13 12/10/20 3:24 PM
16| 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC OF NORTHWEST JERSEY DeBoers Auto Bill DeBoer Jr. 83 NJ-23 N Hamburg, NJ 973-529-8535 www.deboersauto.com DeBoers Auto, located in Hamburg, NJ, has been a client of NJSBDC of Northwest Jersey since 2018. Since then, the business has maintained steady sales volumes and revenues while making very substantial strategic changes in its business operations. DeBoers Auto currently employs a staff of six and three of these team members are women. With the assistance of SBDC, the business has decreased debt and has enhanced inbound marketing concerning its services. Recently, DeBoers Auto implemented an apprenticeship program, responding to the increased shortage of automotive technicians. During COVID-19 challenges, the business owner continues to service the community with innovative programs while ensuring customer and staff safety. Due to the resourceful and invaluable support of NJSBDC of Northwest Jersey and Assistant Regional Director Mary Adelman, the business has made strategic pivots in its operations, particularly from a financial management perspective. During this pandemic, Bill DeBoer notes that he has relied on SBDCs assistance to navigate through these extremely challenging times. Bill even directs many of his fellow small business owners to the NJSBDC for guidance and support. The companys presence is very well known in the northern Sussex County area. The DeBoer familys love of cars pre-dates the DeBoers Auto that proudly serves the Sussex County community today. The business was founded by Bills father, Bill Sr., who always had a fascination with cars. After being located in Newton, NJ, when it first started, the business moved to Hamburg, NJ, in 1985. Bill joined his father in the business in 1997, after his life-long passion for computers and technology evolved into an interest in automotive technology while he was at college. With a Certificate in Automotive Technology and a B.S. in Management, Bill was able to specialize in automotive technology, which has differentiated this business over the years. And, the business owner ensures that the knowledge of staff keeps pace with technological changes in the industry. DeBoers Auto emphasizes exceptional customer service including on-line booking, off-hour vehicle drop-offs, loaner cars and valet pick-ups/drop-offs. All these service features live up to the mantra of the business, We help people live life uninterrupted. Bills natural inclination for technology has also enabled him to successfully leverage social media platforms in positive ways for his clientele. As a champion for expanded knowledge and continual learning, Bill also participates in various programs as an alumnus of Penn State University, including the mentoring and internship programs offered through the universitys business school. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 14 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 17 2020 Small Business Awardee NJSBDC AT BROOKDALE COMMUNITY COLLEGE Griffys Organics Avry A. and Christopher W. Griffin 288 Chelsea Ave. Long Branch, NJ 07740 -- -- www.griffysorganics.com Griffys Organics, which is owned by two cousins Christopher and Avry Griffin, is par t of the Long Branch Innovative Accelerator pilot program. The owners participated in the NJSBDC at Brookdale Community Colleges Entrepreneurship Cer tificate Program (ECP), which focuses on all key aspects of owning and running a business. As participants in the SBDC program and the Innovative Accelerator pilot program, they received extensive business development education, services, and resources that have helped them improve their opportunities for business planning, commercialization and exposure to venture capital. The companys sales revenues (per their pitch presentation indicated that their business sales revenues increased tremendously since the end of 2019 through July 2020. Their unique elixirs establish a bond where science meets nutrition. The companys mission focuses on sharing knowledge about premium-grade functional nutrition for families and communities. Their elixirs are made in small batches from farm-fresh fruits, veggies, herbs, and all-natural extracts. The company owners take pride in being from the Garden State and thus source the highest quality ingredients in-state. Their elixirs are always raw and delivered fresh; no additives, HPP, or pasteurization (tested extensively and backed by science). The client spent over a year perfecting the ultimate functional beverages. Unlike typical juice brands, this business products incorporate exotic ingredients that work in synergy to provide customers with the freshest, best tasting, and very nutritional dense beverages on the market. Acknowledging the assistance of NJSBDC at Brookdale, the family business owners stated that, NJSBDC's guidance helped us cultivate a business plan that empowered us to pivot during these challenging times and accelerate our growth where we were able to have our highest sales months EVER! 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 15 12/10/20 3:24 PM
18 | 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC AT STOCKTON UNIVERSITY Horizon Engineering Consulting, LLC Hao Yin, President and CEO 3 Candlewood Court Linwood, NJ 08221 814-360-6988 www.horizonengr.com NJSBDCs client, Horizon Engineering Consulting, LLC (HEC), led by Hao Yin, is a startup engineering consulting company. The company specializes in civil engineering and software development; airport and highway design and analysis; forensic evaluation and structural health monitoring. Carol Waties, regional director of NJSBDC at Stockton, assisted the client with the preparation of its business plan. Then, the Stockton SBDC Director referred the client to NJSBDCs Procurement Specialty Program Consultant Andy Bennett for assistance with procurement contract opportunities and certifications. The business owner received guidance, and advice concerning available certifications, the procurement bidding and application process, and information relating to the benefits of obtaining certifications. The procurement advisor advised the business client to register with many governmental agencies (federal and state) as well as private, commercial entities and helped the company to achieve this objective. Regional Director Carol Waties of NJSBDC at Stockton along with Procurement Specialist Andy Bennett provided excellent guidance and assistance with the firms establishment in 2020 said Hao Yin, president and chief executive officer of the company. Their efforts in 2020 on HECs behalf have been invaluable and greatly appreciated. The firm projects $1 million in total revenues by the end of 2020 and forecasts the doubling of sales in 2021. NJSBDC has been a huge help to us, guiding us through the steps to become certified as an NJ SBE and MBE states Sherrill Keith, chief financial officer of Horizon Engineering Consulting, LLC. Our company recently received our DBE certification from the Port Authority. This business client received a commercial bank loan and additional Paycheck Protection Program (PPP) funds as well as procurement contracts exceeding $1.2 million. These positive outcomes resulted in the hiring of one full-time and one part-time employee and an additional six full-time employees. By December 2020, the company expects to have a total of 15 employees with revenues doubling. Horizons President and CEO Hao Yin looks forward to additional future success by tapping the NJSBDC at Stockton and the NJSBDC networks Procurement Specialty Program. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 16 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 19 2020 Small Business Awardee NJSBDC AT THE COLLEGE OF NEW JERSEY IndiGrill Pallavi Bandi 300 Main Blvd. E, Suite 501 Ewing, NJ 08618 609-570-0036 www.indigrillnj.com Taking over a restaurant, remodeling, rebranding and launching it is an arduous task. Its something that small business owner Pallavi Bandi acknowledges was the hardest thing we have done in our lives, but also something we will do over and over again With the help of her dad, she and her husband opened up Amaravati Indian Cuisine in Hamilton, NJ, showcasing traditional flavors. While pursuing Amaravati, Bandi felt there needed to be a place where traditional flavors meet the modern day. So, IndiGrill was launched. After working hard on establishing IndiGrill for more than two years, in August of 2019, the opening of IndiGrill officially occurred! The culinary experience at IndiGrill is a perfect blend of traditional recipes served in a new way. It took a lot of ingenuity and persistence to develop the diverse recipes for the offered menus. Each sauce has its own character and personality and Pallavi Bandi acquiesces that it feels amazing to see people enjoying them. We would like to start off by thanking SBDC for always being there, said small business owner Pallavi Bandi. We will be ever grateful for the guidance they provided during COVID-19. Bandi joined other women business owners at The Women CEO Mentoring Forums, which also helped her immensely, learning from the shared experiences of all the amazing and successful women participating. Pallavi states that her husbands unconditional support helped her chart the course for her business dreams. Her mom and three children encouraged her while she worked hard to turn IndiGrill into a reality. Her kids say the restaurant has the best food! Her love for food started in her grandmothers kitchen, which was simply an open area in her backyard. Bandi has fond memories of the past family experience. Back then, my grandparents lived in a house made with soil and the roof was made with leaves. I have not seen a home as abundant and as warm as that cozy hut. My grandmother and my aunts sitting around a small wood burning clay stove prepping, talking and cooking are some of the best meals of my life. I remember as a seven or eightyear-old, bringing wood to light up fire in the evenings in my grandmothers kitchen. The smell of that smoke still lingers around my nose. My aunts would gather around in the evenings and prep for the next days meal. The conversations, the laughter and the voices still ring in my ears. It was amazing how my grandmother would pick up a few herbs and vegetables from her backyard and turn into a scrumptious meal. That was when I fell in love with food. Food was not just something we ate, it was an emotion and brought all of us together. It is this love for food that helped me find my love for cooking and eventually led me to opening my own restaurant. It is this love that pushed me to quit my corporate career and become an entrepreneur Judging from what has already been achieved, Pallavi Bandi is a restaurateur with high expectations! NJSBDC at The College of New Jersey (TCNJ) will continue to provide support and assistance along the way. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 17 12/10/20 3:24 PM
20 | 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC AT WILLIAM PATERSON UNIVERSITY LBU, Inc. Jeffrey Mayer, President and CEO 7 Fourth Ave., # 33 Paterson, NJ 07524-1202 973-773-4800 NJSBDCs client, LBU, Inc., a Paterson-based manufacturing company that produces tote bags with corporate logos, has been assisted by the NJSBDC at William Paterson University (WPU) on a variety of business operational matters. Most recently, the company heeded the calls of federal and state officials during the initial outbreak of COVID-19 in March 2020. The company swiftly retrofitted its factory and began producing cloth face masks and gowns, which were in short supply for healthcare workers fighting the pandemic. As a client of the Center at William Paterson University (WPU), NJSBDC couldnt be any prouder that in a time of need and crisis when one of our networks clients was able to deliver personal protective equipment in New Jersey. As cited in a newspaper article, the company was able to repurpose quickly, the business did not have to lay-off employees, and the protective gear assisted hospitals, nursing homes and other medical workers in need. While the woven masks wont replace the high demand N95 masks, the product is still useful for local nursing homes, doctors offices and support staff in hospitals The company is located in Paterson, NJ, which has the nickname of Silk City due to its past tradition of textile mills and dye houses that are almost all gone. But, this firm has made its mark on history. LBU, Inc., President and Chief Executive Officer Jeffrey Mayer acknowledged the suppor t received from Deborah Hoffman, Director of Passaic County Economic Development and NJSBDC WPU Regional Director, Kate Muldoon. The SBDC was there for us in early March when all the shutdowns were taking place and we had just started making PPE items, masks, medical gowns and medical headwear when we were almost shut down The SBDC has been an extremely valuable resource for us in so many ways. Your team has helped us with great training, employment support, tax incentives, and terrific personal attention by always being there for us, in person and always being available when we need support said Mayer. Acknowledging the Regional Center Director, Kate Muldoon, Mayer stated that, This wouldve not been possible without you and your passionate and dynamic team 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 18 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 21 2020 Small Business Awardee NJSBDC AT KEAN UNIVERSITY Mamas Southern Style BBQ 2, LLC Chris Finnick 2083 Springfield Ave. Vauxhall/Union, NJ 07088 908-687-0400 www.mamassouthernstylebbq2.com In 2018, Mamas Southern Style BBQ 2, LLC, was recognized by the NJSBDC network as a Small Business Growth Success Award Winner. Small business owner Chris Finnick was also named SBAs New Jersey 2020 Small Business Person of the Year. It just keeps on getting better! Finnick started operating Mamas many years ago when his uncle retired. A relentless entrepreneur, Chris works around the clock. A client of NJSBDC at Kean University, Mamas Southern Style BBQ 2, is located in the Vauxhall section of Union Township, NJ. Mamas attracts hungry customers from as far away as Pennsylvania, New York and, on occasion, farther distances. Show up at the right time, and you may run into recognizable faces like those of the New York Jets, New York Giants or Governor Murphy! Staffed mostly by close friends and relatives, Mamas prepares all its food to order and its certainly worth the wait. The SBDC at Kean University has been working with Chris for several years. I really appreciate the guidance the NJSBDC at Kean University has given me asserts Chris. It started with the preparation and review of a strong business plan, and continued with understanding and analyzing profit and loss statements, doing cost breakdowns of menu items, working on revenue maximization and cost reduction, and ultimately, the selection, funding (from RBAC) and the buildout of a new location several blocks east of the original location. After working on attracting new customers to his restaurant, Chris was soon hit with a new dilemma. His potential sales exceeded his capacity. Chris worked with the SBDC to search for a larger location. The result was a location only four blocks from the original restaurant. The new location provided three times more seating capacity and increased output as well as a better working environment for his employees and a nicer ambiance for his patrons. Chris considers NJSBDC at Kean University as a welcoming place for business guidance. Dave has been working with me for several years, providing counseling in all areas of my business, including marketing, sales, finance, management and pricing and even helping get financed to build out our new, larger location in Vauxhall. Without question, the SBDC has proved to be the most valuable resource for me to solve business problems, direct my business, and grow it substantially boasts Chris. The SBDC looks forward to providing Chris with additional business advisory services so he can reach his dream of multiple restaurant locations. NJSBDC business advisors and Regional Center Director David Margulies are just not sure if they can make the smile on his face any bigger! What we are sure of is that if you want great comfort food with unique flavors cultivated and passed down through multiple family generations, in the Essex/Union area of NJ, come to the place written up by The New York Times and visited by the MunchMobile Mamas. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 19 12/10/20 3:24 PM
22 | 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC AT RAMAPO COLLEGE OF NEW JERSEY One Call Contracting, LLC Kenneth Rekuc 567 Willow Ave. Saddle Brook, NJ 07663 201-587-0986 The NJSBDC at Ramapo College of New Jersey received a desperate call from an accountant referring his small construction company patron to the SBDC for assistance. The construction business grinded to a halt and with no incoming revenue it was difficult to meet payroll or support equipment expense obligations that continued despite the COVID-19 stay-at-home order for non-essential businesses. The Regional Director of the Ramapo Center Vincent Vicari facilitated a collaborative service arrangement that the Ramapo SBDC created with Corporate Turnaround (a past NJSBDC client) to develop and design proper financial restructuring. The Center assisted the client, One Call Contracting, with funding opportunities. Ken Rekuc, the owner of the firm, was glad to receive an economic injury disaster loan (EIDL) as well as funds from the Paycheck Protection Program (PPP) that saved his business. One Call Contracting is back in business, doing well and having survived the storm of COVID-19 effects. Additionally, the construction business client continues to rely upon the NJSBDC at Ramapo for further business guidance. A key aspect of being a business owner is accounting for unforeseen challenges along the way. However, how could any small business owner possibly account for a global pandemic turning the worlds economy upside down? When COVID hit the state of New Jersey, my business, One Call Contracting, LLC, was in a crisis. I had nowhere to turn for help in navigating such a storm. I searched for guidance. I needed to know what I should be doing. I needed to know how to keep my business alive through this pandemic. Then, after asking around and calling all sorts of different places, I learned about the New Jersey Small Business Development Center at Ramapo College, said Ken Rekuc. I was able to get in contact with Vincent Vicari, the Regional Director of the Small Business Development Center. Much to my surprise, he responded to a call I made late one evening. He provided me with resources and gave me that critical guidance I needed to navigate my business through its problems. I felt as though he saw my problems as his own continued Rekuc. With NJSBDCs help, I was able to receive PPP funding as well as an EIDL loan. These critical funds allowed One Call Contracting, LLC to stay afloat in those darkest of days added Rekuc. Now, as the state recovers, my business is doing better and getting busier. My business has survived. In fact, my business has even grown thanks to the Small Business Development Center at Ramapo College. The long-term benefit of Vincent Vicaris guidance is that my service area has now expanded and I am now looking forward to growth instead of trying to cut NJSBDC at Ramapo College of New Jersey looks forward to further assisting One Call Contracting, LLC as Ken Rekuc navigates these challenging times. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 20 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 23 2020 Small Business Awardee NJSBDC AT RARITAN VALLEY COMMUNITY COLLEGE Organic Plant Care, LLC. Bill Grundmann P.O. Box 201 Frenchtown, NJ 08825 908-309-6611 https://organicplantcarellc.com Bill Grundmann has worked in the tree care industry for nearly 35 years. He obtained his Bachelors of Science degree in Forest Resource Management from the College of Environmental Science and Forestry at the State University of New York in Syracuse. After graduating, he worked as a consulting forester throughout the southeastern United States managing timberland for private and industrial clients. In 1984 he moved to Hunterdon County, NJ, and began his career in arboriculture, working for a private tree expert company for 25 years in management and as a sales representative. Grundmann is a New Jersey Licensed Tree Expert and NJ Approved Forester. During his successful career, Bill Grundmann implemented plant health care programs that focused on soil testing and utilizing organic products to manage plant nutrition and insect and disease outbreaks. He found the whole-system organic approach to plant management to be superior to conventional programs that used synthetic fertilizers and pesticides. For years he tried to steer the company in this new direction, but the ship wouldnt turn. So, he decided to start his own company, Organic Plant Care, LLC, founded in the Spr ing of 2009. In its first year of operation, Organic Plant Cares annual sales totaled $88,000 and staff consisted of Grundmann and one other employee. Annual sales now exceed $1.1 million, with nine employees. Bill contends that his business is successful because, We do excellent work. That is the secret to our success. His greatest business challenge has been finding great employees. Not only has he been able to achieve this goal, but many of his current employees have been with the company for the long term. He believes the great strengths of his business are the quality of Organic Plant Cares employees and the high level of customer service they bring to their jobs. The SBA Paycheck Protection Program (PPP) funds he received in May allowed him, as an essential business in the midst of the pandemic, to weather the storm of uncertainty and we were able to hold on to all our employees. Since 2008 to the present, Grundmann has received guidance from the NJSBDC at Raritan Valley Community Colleges Vicki Lynne Morgan for star t-up and marketing; Bill Harnden for QuickBooks, business plan and financing; James Carty for legal; Michele Walten for QuickBooks and Rita Auld for human resources. Bill Grundmann knew he had the confidence and scientific knowledge to run his business, but he preferred to be out in the field doing the work, rather than in the office. The assistance you (the SBDC) have given us is unbelievable, said Bill GrundmannI bet youve helped a lot of people. The NJSBDC at RVCC looks forward to continuing to assist Bill Grundmann and our Center business advisors and staff wish him and Organic Plant Care a very successful future. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 21 12/10/20 3:24 PM
24| 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC AT RUTGERS-NEW BRUNSWICK Physical Features Salon and Spa Richard Anzivino 66 Main St. Woodbridge, NJ 732-634-2894 https://physical-features.com Physical Features Salon and Spa has been in business since 1971. In the 49 years this salon has been in business, Richard Anzivino, owner and founder, has remained dedicated to his profession and to three major building blocks: Motivating a dedicated staff; expanding on-trend salon services; and creating a casual and friendly environment for clients and staff. Anzivino began hairdressing in 1948 in his mothers basement beauty salon in Woodbridge, NJ. He started it with two employees. It has now become one of the most progressive salons in New Jersey with 20 stylists and other beauty professionals. He was the featured artist in two consecutive International Beauty Shows in New York City and his work was published on the cover of The Guide Magazine. Richard has been on over thirty television talk shows during the years including Johnny Carsons Tonight Show. Anzivino is also vocally talented and performs throughout the New Jersey/New York area. Hairstylist by day and singer by night! With such a history and legacy in place, he was determined to make sure that Physical Features Salon and Spa survived and thrived. He diligently prepared himself to take part in the available CARES Act programs, working many hours with the NJSBDC to access these opportunities to survive and revive his salon. This helped retain the salons dedicated employees. He then invested in creating a safe environment with systems and equipment at the salon that protected his returning clients. The New Jersey Small Business Development Center at Rutgers-New Brunswick, headed by Elayne McClaine, was notified by Phil Bujalski, chief REHS/deputy health director of the Woodbridge Health Department, that after COVID-19 business re-opening inspections, they found Physical Features Salon and Spa went above and beyond standards by installing its respective HVAC systems with air purification/disinfection equipment par excellence. The system is an award winning purifier designed so that every cubic inch of air is purified—killing 99% of viruses, bacteria and mold. The Township Health Inspectors report acknowledged that the salon should be congratulated for its outstanding efforts to promote the safest environment possible. To comply with social distancing, the salon also ensured that each one of its stations is enclosed and separated from fellow patrons, providing maximum safety and comfort for patrons and employees. The salon also constantly sterilizes all exposed surfaces, maximizing protection. A post-COVID motto of the salon emphasizes the safety of all staff members and patrons. An ultraviolet virus-killing treated air sterilization system along with private cutting rooms is the ultimate social distancing format in the salon. NJSBDC commends Richard Anzivino and his team for tapping multi-faceted services and programs to survive and excel in this period of crisis and business disruption. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 22 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 25 2020 Small Business Awardee NJSBDC TECHNOLOGY COMMERCIALIZATION SPECIALTY Sonica Imaging Dr. Etienne Bachmann Dr. Gregory Davies Princeton University, Department of Geosciences Guyot 317 Princeton, NJ 08544 609-258-4101 NJSBDC Technology Commercialization Specialty Consultant Randy Harmon assisted Sonica Imaging of Princeton University in applying for and winning a $200,000 National Science Foundation (NSF) Partnerships for Innovation (PFI) grant award. The grant will support the demonstration and prototyping of a new ultrasound-based MRI-quality medical imaging device. The technology produces high-resolution, 3D tomographic images with quantitative tissue properties. This technique can complement existing imaging tools, such as MRI and CTscans, and replace them in some applications. Potential benefits accruing from Sonica Imagings technology innovation include higher accuracy cancer screening; improved patient experiences and outcomes by reducing unnecessary follow-up procedures and misdiagnosis; and the provision of safer, non-ionizing, sedative free imaging. NJSBDC Specialty Consultant Randy Harmon connected with the team through a seminar that he was invited to give at the University by the Princeton Entrepreneurship Council in June 2019. The Sonica Imaging Team had previously completed the full NSF I-Corps entrepreneur boot camp program. NJSBDCs Technology Commercialization Specialty Program, through its Senior Consultant Harmon, reviewed, critiqued and made suggestions for strengthening Sonicas draft grant proposal. According to Gregory Davies of Sonica Imaging, Randys advice was integral in helping us to focus and strengthen our grant proposal, in addition to providing useful insights in how to be successful during the grant period As time goes on, NJSBDC will continue to support and assist with Sonicas future growth needs. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 23 12/10/20 3:24 PM
26 | 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC AT RUTGERS-NEWARK Village Babies Development Center, LLC Dana Kearney, Owner 401 Valley St. South Orange, NJ 07079 973-378-5906 http://www.villagebabies.com Chief Executive Officer and Founder of Village Babies Development Center, LLC VBDC Dana Kearney, has been tapping the services of NJSBDC at Rutgers-Newark since July 2013. Located in South Orange, NJ, VBDC was established in March 2005, shortly after Kearneys son, Jaelen, was born. By caring for her own son and subsequently two of her neighbors children, she nurtured her idea of establishing an early childhood center. These latter personal experiences along with Danas past registered nurse profession influenced the formation of VBDC. Within four years, she expanded from a registered in-home daycare with five children to a free-standing early childhood development center that provides up to 165 children with diverse personal needs, social/emotional skills and customized education. After meeting with NJSBDC at Rutgers-Newark Regional Center Director Dr. Tendai Ndoro at an Introduction to Business Workshop, Kearney began incrementally developing her business goals and vision. I am sincerely humbled and grateful for the guidance by Dr. Ndoro and the many other NJSBDC consultants that have provided me with necessary tools to support my endeavors over the past seven years, stated Dana Kearney. Kearney has diligently utilized resources of the NJSDBC at Rutgers-Newark, participating in several training events and workshops and receiving technical assistance totaling more than 100 hours of counseling (prep and contact) from the Center. Danas business owner sustainability skills were tested during the initial COVID-mandated closing of childcare centers. Prior to the lockdown, VBDC had 47 employees. Despite the pandemic, she retained 17 employees, then, rehired them after re-opening the VBDC facility. With NJSBDCs support, the business received an EIDL and PPP loan to compensate for the business economic losses, helping VBDC to maintain and re-hire employees during the pandemic. Dana used her medical knowledge to provide a protective environment at the facility to address such COVID-19 challenges. My medical experience as a registered nurse and knowledge of early childhood growth and development created a unique childcare service, she observed. With careful planning and client feedback, Kearney reopened VBDC on June 29 with more than 60 children. She created and offers Distance Learning Kits customized to each childs learning style for those patrons who opted to keep their children at home, encouraging them to use Zoom so their children can join with the other attending children for a live brief morning exercise. VBDC is engaging with the Rutgers Business School/SBDC Student Experiential Learning program concerning digital marketing/E-commerce aspects of the online Distance Learning Kits product. VBDC will also collaborate with the RBS Student Consulting Supply Chain program, exploring production viability of the Distance Learning Kits and sourcing manufacturing suppliers. The Center has also referred Kearney to an Intellectual Property attorney who will be assisting her with patent/ trademarks for the Distance Learning Kits. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 24 12/10/20 3:24 PM
2020SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 27 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 25 12/10/20 3:24 PM
28 | 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC T he State Legislature took the lead in restoring funding for Americas SBDC New Jersey. (Senate Bill 2021, sponsored by Senator Paul Sarlo and Senator Sandra Cunningham, and Assembly Bill 4720, sponsored by Assemblywoman Eliana Pintor-Marin and Assemblyman John Burzichelli, included budget language providing the same funding level for the NJSBDC program that had been enacted in the FY 2018- The September 21 introduced sequently by the Assembly and Sen ture passed the budget measure on September 24. On September 29, Governor Phil Murphy approved the FY 2020- signed by Governor Murphy ap NJSBDC program as the Legislature had included that funding level, a re provided for restored funding from $250,000 to $500,000, which was -19 By Emily Bader The New Jersey Small Business Development Centers network announced it has been providing resources to businesses on the front lines in all of New Jersey NJSBDC, which has 12 regional centers providing assistance to small businesses, said the volume of calls its been receiving over the past few weeks due to economic impact of the virus. Vincent Vicari, regional center director for Bergen County, talked of what Small businesses need a lot of counseling, especially with loan and grant Vicari said. The network, which has been serving small businesses for 42 years, provides up to 1 million entrepreneurs and small businesses with one-on-one While we typically focus on helping New Jersey small business grow, our Leon Fraser, NJSBDC interim CEO/state director, said. The SBDC also assists small business owners in applying for various U.S. Jersey Economic Development Authority. Our state partners, legislators, and Governor about the swell of business inquiries, We see the human toll as a result of this crisis and we Reprinted from roi-nj.com of April 8, 2020. -----covid- We are glad to see enhancements to State governments investment in the New Jersey Small Business Development Centers program during this 2020-2021 budget cycle, said Kelly Brozyna, newly appointed During comprehensive assistance for small business owners can help make the business recovery and resiliency challenges of this pandemic. resources, we look forward to working with the New Jersey Business Ac during the re-opening of the economy, added Brozyna. The NJSBDC new ways at maximizing small business development, maintenance, Im heartened to know that in a year when the State House was es conducted in-person in the hallways of the State House, other virtual and comes, added Deborah Smarth, . Smarth is the chief advocate for the NJSBDC In a most challenging fiscal year during a pandemic, when state government revenues are down, and the administration had to borrow to prevent further cuts in essential services, the NJSBDC is grateful for the restored state funding level for small business 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 26 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 29 assistance resources, Smarth stated. We hope that eventually, the investment can reach where it once was more than a decade ago. Our network is ready to forge ahead, assisting small business clients with recovery and resiliency plans. During this shortened budget cy NJSBDCs accountability report and deliverable outcomes, including data concerning the increased demands of small businesses since the incep -19. Fearful small busi businesses - seeking NJSBDCs assistance from business advisors and ex - were crying out for help; and through NJSBDCs PPP, and grants was facilitated this - The NJSBDC is working on special small businesses to rebound and retool from the direct and indirect -19. The network is now launching its specialized training webinars aimed at health and safety guidelines for safe re-opening; ply chain principles; e-commerce strategies and plat-forms; business vice focus; and intellectual property and cybersecurity issues. were aided by NJSBDC owners through various methods including counseling, answers to business sup and other disaster assistance as well - March 1 through May 5 of this year. Of the thousands calling on SBDC in acknowledge the NJSBDCs programs have had a great impact on New Jerseys regional and state economy – its assistance for small business owners and entrepreneurs has certainly contributed to the states overall economic health and helped create jobs for our residents grateful for the work that the Small Business Development Center does we realize that you are helping to drive this economy forward by helping our small business community grow Small Business Development Center has an impressive presence in Trenton support. Lieutenant Governor Sheila Oliver received one-on-one counseling. NJSBDCs impact to one-on-one 17,587 total counseling hours; more than jobs supported in terms of the total number of employees of million facilitated in capital infusion for small business clients; at which save and create jobs. New Jerseys economy was se -19 to empowering small businesses to make recovery and resiliency a new business model opportunity. average, annually, generated more ness tax revenues to the State Treas in state sales tax revenues. Lt. Gov. Sheila Oliver acknowledged the networks great s small business community, saying that acknowledge the Centers programs have had a great impact on New Jerseys regional and state economy – its assistance for small business owners and entrepreneurs has certainly contributed to the states overall economic health and helped create jobs for our residents. Governor Mur that the Small Business Development Center does ... we realize that you are helping to drive this economy forward by helping our small business community grow. Ms. Oli years business awardees. She also stated that, New Jersey Small Business Development Center has an impressive pres other private sector support. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 27 12/10/20 3:24 PM
30| 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC Over the Years – State Lawmakers Statements About the NJSBDC Network The NJSBDC network truly impacts on regional and state economic development . . . It plays an important role in partnership structure necessary to ensure that the small business sector jobs. Senator Christopher Kip Bateman Deputy Whip (District 16, parts of Somerset, Hunterdon, ) Through the ongoing commitment and thriving through very tough economic Senator Sandra B. Cunningham Vice- (District 31, parts of Hudson County) You couldn more energized advocate than Deborah Smarth. Its hard to even explain the job ward. Whatever I do to help NJSBDC is You are really more necessary than ever overcome on you own when youre here today Assemblyman John DiMaio Assembly Minority Co-Conference Leader (District 23, parts of Hunterdon, velopment Centers . . . I believe that small businesses in this state is re Senator Anthony M. Bucco (District 25, parts of Morris es alike. Assemblyman Craig J. Coughlin Assembly Speaker (District 19, Middlesex County) The New Jersey Small Business Development Centers provide a Assemblyman Ronald S. Dancer (District 12, parts of Burlington, 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 28 12/10/20 3:24 PM
2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC | 31 "The New Jersey Small Business Development Centers are not only at the heart of our small business community, they are its standard bearer in Trenton, and it the ground . . . The best way to support our small business community and keep that engine running is to support the NJSBDC. So, to my friends at the NJSBDC and all of small business that make New Jerseys economy what it is – you can count on me." Assemblyman Gordon M. Johnson Assembly Speaker Pro Tempore (District 37, part of Bergen County) "I am proud to support the hard work of the New Jersey Small Business role they play in bringing guidance, entrepreneurs and businesspeople. Their work to promote economic de State." Senator Declan J. OScanlon, Jr. (District 13, parts of Monmouth County) NJSBDC has done so much to foster the growth of Senator Steven V. Oroho (District 24, parts of Morris, Sussex and Warren counties) New Jerseys Small Business Develop of services to help our small businesses grow and thrive . . . The work done by the NJSBDC in fostering a welcoming environment for small business really is crucial to our states overall economic health. Senator Linda R. Greenstein (District 14, parts of Middlesex I believe I speak for many of my colleagues in support for the NJSBDC and looking forward to businesses to grow and prosper. Assemblyman Louis D. Greenwald Assembly Majority Leader (District 6, parts of Burlington ) The NJSBDC has made formidable contribu by empowering small business with the tools necessary to develop and grow." Senator Paul A. Sarlo Deputy Majority Leader (District 36, parts of Bergen 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 29 12/10/20 3:24 PM
32| 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC ve had people who just wanted to start a business and they have everything worked out in their head, but, its just that get it formed and SBDC has done some phenomenal things solutely, thats why you see a Assemblywoman Eliana Pintor Marin, Chair, (District 29, part of Essex County) I wish to commend the mission of the NJ Small Business Development Centers, especially when our small businesses need a boost as a result of Senator Brian P. Stack Former Vice Chairman, Senate (District 33, part of Hudson County) I am proud to stand as SBDCs advocate in Trenton, because I understand that a vibrant, healthy environment for small Senator Shirley K. Turner (District 15, part of Hunterdon The NJ Small Business Development Center advocates for those NJ Small Business Development Center every year, for increased Assemblyman Benjie E. Wimberly (District New Jerseys Small Business Development Centers are an integral the state Assemblyman Gary S. Schaer Vice- give business a chance, a chance to have a heartbeat, to survive, to there s there in the morning when I come in, shes there at the end of the day when I leave, and shes concise in the message that she delivers and her advocacy for this Thats why its important to the State of New Jersey to stay vested in this and I give you my word that I think this Governor is friendly to Assemblyman John J. Burzichelli small businesses to expand and taking steps to ensure our busi Senator Troy Singleton (District 7, parts of Burlington County) 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 30 12/10/20 3:24 PM
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