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24| 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC AT RUTGERS-NEW BRUNSWICK Physical Features Salon and Spa Richard Anzivino 66 Main St. Woodbridge, NJ 732-634-2894 https://physical-features.com Physical Features Salon and Spa has been in business since 1971. In the 49 years this salon has been in business, Richard Anzivino, owner and founder, has remained dedicated to his profession and to three major building blocks: Motivating a dedicated staff; expanding on-trend salon services; and creating a casual and friendly environment for clients and staff. Anzivino began hairdressing in 1948 in his mothers basement beauty salon in Woodbridge, NJ. He started it with two employees. It has now become one of the most progressive salons in New Jersey with 20 stylists and other beauty professionals. He was the featured artist in two consecutive International Beauty Shows in New York City and his work was published on the cover of The Guide Magazine. Richard has been on over thirty television talk shows during the years including Johnny Carsons Tonight Show. Anzivino is also vocally talented and performs throughout the New Jersey/New York area. Hairstylist by day and singer by night! With such a history and legacy in place, he was determined to make sure that Physical Features Salon and Spa survived and thrived. He diligently prepared himself to take part in the available CARES Act programs, working many hours with the NJSBDC to access these opportunities to survive and revive his salon. This helped retain the salons dedicated employees. He then invested in creating a safe environment with systems and equipment at the salon that protected his returning clients. The New Jersey Small Business Development Center at Rutgers-New Brunswick, headed by Elayne McClaine, was notified by Phil Bujalski, chief REHS/deputy health director of the Woodbridge Health Department, that after COVID-19 business re-opening inspections, they found Physical Features Salon and Spa went above and beyond standards by installing its respective HVAC systems with air purification/disinfection equipment par excellence. The system is an award winning purifier designed so that every cubic inch of air is purified—killing 99% of viruses, bacteria and mold. The Township Health Inspectors report acknowledged that the salon should be congratulated for its outstanding efforts to promote the safest environment possible. To comply with social distancing, the salon also ensured that each one of its stations is enclosed and separated from fellow patrons, providing maximum safety and comfort for patrons and employees. The salon also constantly sterilizes all exposed surfaces, maximizing protection. A post-COVID motto of the salon emphasizes the safety of all staff members and patrons. An ultraviolet virus-killing treated air sterilization system along with private cutting rooms is the ultimate social distancing format in the salon. NJSBDC commends Richard Anzivino and his team for tapping multi-faceted services and programs to survive and excel in this period of crisis and business disruption. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 22 12/10/20 3:24 PM

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