16| 2020 SMALL BUSINESS SUCCESS AWARDS — NJSBDC 2020 Small Business Awardee NJSBDC OF NORTHWEST JERSEY DeBoers Auto Bill DeBoer Jr. 83 NJ-23 N Hamburg, NJ 973-529-8535 www.deboersauto.com DeBoers Auto, located in Hamburg, NJ, has been a client of NJSBDC of Northwest Jersey since 2018. Since then, the business has maintained steady sales volumes and revenues while making very substantial strategic changes in its business operations. DeBoers Auto currently employs a staff of six and three of these team members are women. With the assistance of SBDC, the business has decreased debt and has enhanced inbound marketing concerning its services. Recently, DeBoers Auto implemented an apprenticeship program, responding to the increased shortage of automotive technicians. During COVID-19 challenges, the business owner continues to service the community with innovative programs while ensuring customer and staff safety. Due to the resourceful and invaluable support of NJSBDC of Northwest Jersey and Assistant Regional Director Mary Adelman, the business has made strategic pivots in its operations, particularly from a financial management perspective. During this pandemic, Bill DeBoer notes that he has relied on SBDCs assistance to navigate through these extremely challenging times. Bill even directs many of his fellow small business owners to the NJSBDC for guidance and support. The companys presence is very well known in the northern Sussex County area. The DeBoer familys love of cars pre-dates the DeBoers Auto that proudly serves the Sussex County community today. The business was founded by Bills father, Bill Sr., who always had a fascination with cars. After being located in Newton, NJ, when it first started, the business moved to Hamburg, NJ, in 1985. Bill joined his father in the business in 1997, after his life-long passion for computers and technology evolved into an interest in automotive technology while he was at college. With a Certificate in Automotive Technology and a B.S. in Management, Bill was able to specialize in automotive technology, which has differentiated this business over the years. And, the business owner ensures that the knowledge of staff keeps pace with technological changes in the industry. DeBoers Auto emphasizes exceptional customer service including on-line booking, off-hour vehicle drop-offs, loaner cars and valet pick-ups/drop-offs. All these service features live up to the mantra of the business, We help people live life uninterrupted. Bills natural inclination for technology has also enabled him to successfully leverage social media platforms in positive ways for his clientele. As a champion for expanded knowledge and continual learning, Bill also participates in various programs as an alumnus of Penn State University, including the mentoring and internship programs offered through the universitys business school. 2012029 v2 NJSBDC 2020 Awards Book_TEXT.indd 14 12/10/20 3:24 PM
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