By Kevin J McKeown II
Tagline We Stop the Stink and Bring the Heat! 2
Table Of Contents 4. Introduction 18. Personas 6. Product 14. Unique Values 16. Competition 22. Cultural Relevance 26. Visual Strategy 30. Marking Strategy 3
Introduction 4
5
Product 6
7
8
9
10
11
12
13
Unique Values 14
What makes Gym-On standout among all other gym brands is the meaning for why this brand started. Most gym brands, culture around the idea of only speaking to athletes to buy their clothes. Such as Under Armor who when they started, wanted to only reach out to athletes, but realized quick people who were more obese were buying their products and they were not happy. With my gym brand though, athletes of all sports can buy my product, but are main target is people who are more introverted and non-social to step out of the darkness and into the light. To try something new and open their horizon of being more social and becoming a better version of themselves everyday. Such as people like Sasha Banks who states that “Dragon Ball” is what got her into the gym and what lead her to pursue a career in wrestling. 15
Competition 16
Younger GYM ON Typeface: Arial Black Color: Affordable Not Affordable Older At Gym-On we only want to sell the best products to local young adults. Plus we wanted to make it affordable for that majority age group. Unlike Gymshark which targets the same audience, but sells their products at a higher price due to their popularity. Adidas audience is a little bit older, but their products will not be as costless as Gym-On. Reebok has affordable clothing, but they target audience is manly older and not as young as Gym-On target audience. 17
Personas 18
19
20
21
Cultural Relevance 22
23
24
25
Visual Strategy 26
27
28
29
Marketing Strategy 30
The story I would like to share is how anime can be a huge motivator in getting you in the gym. If you watch any anime, almost every single one has characters who are ripped head to toe with muscle. Such as Dragon Ball Z where all the characters are all warriors who workout all the time and have huge muscles. I will relate stories with characters who grew from being the joke to strong characters that will make you wish you didn’t joke with them. So with my product I’ll put inspirational quotes that will somehow relate to gym and anime. I will tell this story through social media sites such as Instagram, Facebook, Tik Tok, Twitter, and Youtube. I will tell this story through videos of people who are lost, not knowing who they are, and who they want to be. So in their spare time, they spend time alone and watch anime and scroll through social media. One day they go on Tik Tok scroll through and see a gym-on advertisement. They see these models are jacked head to toe and what’s the one thing that relates to them? It’s that they are as introverted as them. Even though they are or were introverted their still going out in the world putting themselves out of their comfort zone and becoming these monsters. So they decide to get out of their comfort zone, start going to the gym and to achieve that physique and so much more than they thought they would. Customers will feel confident wearing my product due to a few factors. One, it’s anime linked and about every gym goer from the age of 18-24 watch some anime and will enjoy the references they see and maybe enjoy it enough they also want the merchandise. Two, the messages we are presenting to are customers. We are a brand based around putting yourself out of your comfort zone, and puts you in a zone that will make you want to improve yourself. Whether that’s mental or physical. 31
Thank
k You
1 Publizr