Younger GYM ON Typeface: Arial Black Color: Affordable Not Affordable Older At Gym-On we only want to sell the best products to local young adults. Plus we wanted to make it affordable for that majority age group. Unlike Gymshark which targets the same audience, but sells their products at a higher price due to their popularity. Adidas audience is a little bit older, but their products will not be as costless as Gym-On. Reebok has affordable clothing, but they target audience is manly older and not as young as Gym-On target audience. 17
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