What makes Gym-On standout among all other gym brands is the meaning for why this brand started. Most gym brands, culture around the idea of only speaking to athletes to buy their clothes. Such as Under Armor who when they started, wanted to only reach out to athletes, but realized quick people who were more obese were buying their products and they were not happy. With my gym brand though, athletes of all sports can buy my product, but are main target is people who are more introverted and non-social to step out of the darkness and into the light. To try something new and open their horizon of being more social and becoming a better version of themselves everyday. Such as people like Sasha Banks who states that “Dragon Ball” is what got her into the gym and what lead her to pursue a career in wrestling. 15
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