The story I would like to share is how anime can be a huge motivator in getting you in the gym. If you watch any anime, almost every single one has characters who are ripped head to toe with muscle. Such as Dragon Ball Z where all the characters are all warriors who workout all the time and have huge muscles. I will relate stories with characters who grew from being the joke to strong characters that will make you wish you didn’t joke with them. So with my product I’ll put inspirational quotes that will somehow relate to gym and anime. I will tell this story through social media sites such as Instagram, Facebook, Tik Tok, Twitter, and Youtube. I will tell this story through videos of people who are lost, not knowing who they are, and who they want to be. So in their spare time, they spend time alone and watch anime and scroll through social media. One day they go on Tik Tok scroll through and see a gym-on advertisement. They see these models are jacked head to toe and what’s the one thing that relates to them? It’s that they are as introverted as them. Even though they are or were introverted their still going out in the world putting themselves out of their comfort zone and becoming these monsters. So they decide to get out of their comfort zone, start going to the gym and to achieve that physique and so much more than they thought they would. Customers will feel confident wearing my product due to a few factors. One, it’s anime linked and about every gym goer from the age of 18-24 watch some anime and will enjoy the references they see and maybe enjoy it enough they also want the merchandise. Two, the messages we are presenting to are customers. We are a brand based around putting yourself out of your comfort zone, and puts you in a zone that will make you want to improve yourself. Whether that’s mental or physical. 31
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