Memorialization Memorialization Susan Dice, director of customer care at Woodstock, Illinois-based Thumbies, said the company did experience an uptick in demand for both its thumbprint jewelry and its cremation jewelry at a time when, like many companies, Thumbies was bracing for contraction. “We expected to see a slowdown,” she said. In fact, overall sales are up, with cremation jewelry sales rising 78%. Dice said she believes the increase in memorial jewelry sales is driven, at least in part, by people left feeling that they didn’t get to say goodbye in the way they had hoped. As part of her job, Dice spends a good bit of time talking to customers. “People are interested in having something they can hold on to,” she said. “You can actually feel the ridges, and we find that it gives people a lot of comfort.” Pat Dunnigan is a content writer for Thumbies, which introduced fingerprint keepsakes to the independent funeral home industry in 1998. They are the industry leader in providing customized memorial jewelry and other objects to families across the country. Conquering the Call How confident are you that EVERY staff member who answers the phone at your funeral home is able to connect with callers? How well do your competitors answer price shopping calls? Stop guessing and let OGR do the work for you! - PRICE SHOPPING - one call included in OGR membership - MEMBER ANALYSIS - COMPETITOR ANALYSIS - STAFF TRAINING - DIGITAL ANALYSIS Contact Nancy Weil at nweil@ogr.org for more information 10 www.ogr.org | Fall 2020
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