Marketing Campaign Marketing Young Professionals ‘Stay Connected’ with Your Community By Nancy Weil, OGR Member Resources Director Included with your OGR membership It’s important to connect with your community where they are every day - online and on their social media accounts. This is even more true as studies show digital consumption has increased 60% during the COVID-19 pandemic. OGR is happy to offer - as a free benefit of your membership - a social media marketing campaign designed not only to connect with your community, but to do so in a way that shows how much you care about them during this difficult time. • Pre-Plan Today social posts focused on reasons to pre-arrange their funeral. • We Remember ads memorializing those who have died during the COVID-19 pandemic. The “Stay Connected” marketing campaign comes with: • Why Funerals Matter More Than Ever Before is a piece designed to be used as a blog, press release or recorded for a television or radio spot. This message reminds people about the importance of funerals and allows your funeral home to highlight ways your funeral home is accommodating families with options such as webstreaming of services, drive-by visitations or spacing of chairs in your chapel. • Now more than ever…stay connected with those you love is the theme of eight social media memes. Each of these fun posts highlight the way normal activities such as family reunions, group fitness and play dates have changed under COVID-19. Optional: OGR can put your funeral home’s logo on each of these posts for $50. To get started, visit OGR.org/stay-connected or contact Nancy Weil at (512) 334-5504 ext. 304. www.ogr.org | The Independent® 11
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