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Paper Illustration Cover: Neenah Classic Crest Solar White Smooth 100# Cover Text: Neenah Classic Crest Solar White Smooth 80# Text Text: Neenah Royal Sundance® Ice Blue Fiber Text 70# Distributed by Millcraft pricedeept@millcraft.com Printing Pressworks pressworks.us blindfish: Kevin Finney Design Danielle Deley Suzy Sprague Site Design Sasha Bohn Site Development Lance Osborne Writing Ron Kellow Proofreading Sasha Bohn Gregor Gilliom cscarts.org CSCA is not responsible for misspellings or omissions. Some categories have been removed due to lack of entries or at the discretion of the judges. Creative Best 2020

This year has been nothing short of incredible. No one in our creative community could have predicted this global pandemic. Nor could they have foreseen how it would impact so many industries, including our own. But our strength will always be found within our creative spirit. It makes us stand apart—and strong. We continue to harness it in the face of every challenging strategy, client request, and now, crisis. While the 2020 CSCA Creative Best and 50th anniversary are not what we envisioned, there is still much to celebrate. We continue to leave our mark on the culture of Columbus, making it a beacon of creative influence across the world. This pandemic will end and we will endure—and come out even stronger. We look forward to seeing you in 2021. 003 004 006 007 008 010 012 014 016 021 025 028 030 034 038 041 045 048 052 055 058 060 064 068 072 075 078 081 084 087 091 094 Letter from the Presidents 2020 Year in Review CSCA 2020 Staff Volunteers of the Year The Ed Grauer Award Judges Best of Show Judge’s Choice Animation Campaign Copywriting Digital Ad Environmental Identity Systems Illustration Interactive Logo Motion Packaging Photography Lifestyle Photography Product Print Long Form The Greater Good Video Long Form Student Campaign Student Digital Student Identity Student Illustration Student Photography Student Print Student Video Creative Best Partners 1 Creative Best 2020

Portrait photography by Jeffry Konczal 2 Creative Best 2020

Thank you for being a part of the 50th year of the Columbus Society of Communicating Arts (CSCA)—and what a year it’s been. Established in 1970, CSCA is an independent nonprofit organization founded with the intent to foster, advocate for, and elevate the art and science of communications. At this point, you’ve undoubtedly noticed the brick on the cover. Bricks are an inherently simple, known object. In the context of a wall, a brick becomes part of something bigger than itself. Many walls become a village. In a hand, a brick becomes a tool of dissent. Both metaphors apply here. Our June guest speaker, Oscar Fernández, spoke of legacy: legacy is the story we leave behind, and within this book, we’ve encapsulated a small part of the story of 2020. These are challenging times for all of us, and yet in our reflection over this year we find overwhelming gratitude. We have immense gratitude to all who came before us—the countless leaders, educators, volunteers, and sponsors, who through their time, talent, and generosity have shaped this organization. We are grateful for you. Congratulations to all of you for being proud of your work, whether or not you received an award. Creative Best and CSCA as a whole is about building this extraordinary village, being inspired by our work, and pursuing our passions and purpose. It has been an honor to be your leaders for this year. We are grateful for the officers who supported the structure of our organization. We are grateful for the board members and past presidents who helped us and provided invaluable guidance throughout the year. We are grateful for the volunteers who mentored students, designed artwork, wrote copy, shared our posts, and took photos. And we are grateful for our sponsors who donated time, money, services, swag, raffle prizes, and more. We are grateful for our guest speakers—we welcomed creative directors; a type designer; an illustrator; a writer; two educators/practitioners; a diversity, equity, and inclusion specialist; and several mental and behavioral health professionals. One resounding theme emerged from this year’s roster of guest speakers: bravery. Bravery to break the rules. Bravery to fight for big ideas. Bravery to change your life course by pivoting careers or moving to a different city, state, or country. Bravery of tenacity. Bravery to face systemic racism in our own industry. Bravery to face ourselves and our insecurities. Bravery to seek help. Bravery to be angry, and to speak out. All of this is worth fighting for. This is a call to action—we are accountable for our own legacy. When we see the world is not as we want it to be, it’s our responsibility to dissent, loudly and visibly. We are here to push the world in the direction we want it to go. This book is dedicated to all those who dare. Stay brave, Columbus. Jeremy Rosario & Suzy Sprague 3 Creative Best 2020

March 13 Following guidance from the CDC and local health authorities for social distancing, CSCA postpones events for retooling. April 9 Quarantine Virtual Happy Hour May 21 Reneé Seward Cincinnati, Ohio April 22 Tito Melega Los Angeles, California // Buenos Aires, Argentina January 16 Marc Lineveldt Columbus, Ohio // Cape Town, South Africa March 5 Happy (Little Trees) Hour: CSCA Gives Back Fundraiser February 20 Lila Symons Kansas City, Missouri May 28 Virtual Portfolio Review Best Practices: Panel Discussion Kyle Asperger Kristen Harris Josh Walz Tayler Sweeney Brian Kaiser April 17 John English Kansas City, Missouri 4 Creative Best 2020

June 3 As communities across the country are rocked by the unjust death of George Floyd at the hands of Minnesota police, CSCA pauses events to reflect, self-educate, and listen. June 25 Virtual Portfolio Review October 15 Mental and Behavioral Health in the Creative Profession: Panel June 16 School for the GIFted: Animation Workshop Danielle Scott Sasha Bohn Elliott Cennamo Kendra Bosse Suzy Sprague August 20 Bruce Rooke Holland, Michigan Discussion Gregor Gilliom Eric Lichtenfeld Cynthia Krantz Emily Wilson November 5 Agency Hop Zoco Pixel Park Lextant Origo Root Ologie Nationwide November 19 Creative Best July 16 Kirk Richard Smith September 17 Keni Thacker New York, New York Granville, Ohio June 18 Oscar Fernández Plain City, Ohio // Havana, Cuba All of this year’s content is available free to the public at vimeo.com/thecsca. 5 Creative Best 2020

Special thanks to all of our wonderful staff, volunteers, supporters, and hosts. Sasha Bohn, Elliott Cennamo, Danielle Deley, Kendra Bosse, Lydia Stutzman, Cory Oakley // CSCA Creative Best Team Jill Moorhead // Columbus College of Art & Design Grace Cole // Gateway Film Center Brian Zuercher // Hopewell Terri Price-Deep // Millcraft Co-Presidents Jeremy Rosario Suzy Sprague Board Members Brittany Bergamo Whalen Sasha Bohn Kate Collins Danielle Deley Cory Oakley Lydia Stutzman Events Manager Danielle Scott Membership Manager Taylor Deley Social Strategy Managers Kendra Bosse Katelyn Ratajczak Education Manager Kyle Asperger Communications Manager Rachel Castrop Pinewood Derby Manager Zach Wilke Historical Assets & 50th Anniversary Lydia Stutzman Treasury Manager Elliott Cennamo Gives Back Managers Alyssa Fejko Kelly Kistler Business Development Manager Nicole Donnini Evans Kelsey Coyne, Kristen Harris, Jamie Wells // Portfolio Creative Katie Alu // Pressworks Lance Osborne // Process Interactive Audrey Spivey, Karanja Ezekiel // Root Insurance Company Gregor Gilliom // Versatile Words Josh Walz, Lacey Picazo // Zoco Design Photographers Jeffry Konczal Ray LaVoie Gust Smith Zach Wilke Event Videographer Vincent Ivory Motion Designer Elliott Cennamo Designers Rachel Castrop Jeremy Rosario Khanh Tran Writers Bryan Curtiss Hallmark Licensing LLC Bryan Hurt Gregor Gilliom Mark Vuchenich Proofreader Inge Pudlowski Volunteers Cory Cooper Alex Ferree Alexis Mitchell Johnny Ropple Josh Walz Jessica Whitley Eva Yuan 6 Creative Best 2020

CSCA is a 100% volunteer-run organization. We appreciate the hard work and dedication of each of our volunteers. Every year there are a few fantastic people who step up and give their time, allowing CSCA to do great things. This year we simply could not have accomplished all we have without the help of these people. Kyle Asperger As VP of Education, Kyle’s key contribution is the opportunity for meaningful connection between student and professional. Resourceful and determined, Kyle is a great event planner and moderator. Events he brought new energy to this year include: a discussion panel on how to interview in a pandemic; arranging dozens of mentors for the annual portfolio review; and creating a specialization-oriented Agency Hop with best-in-class Columbus agencies. Kendra Bosse If you’ve liked a post or had a question answered on social media this year, it’s because of Kendra’s hard work. As the Co-VP of Social Media alongside Katelyn Ratajczak, Kendra is the always-on eyes and ears of CSCA. She is a master of craft in writing, design, and motion graphics. Her enthusiasm and commitment extend beyond her role: she shared some of her design tricks at our animation workshop, and illustrated this year’s Creative Best giveaway! Danielle Scott Back when we had in-person events, Danielle was always the first smiling face you would see upon arrival. As the VP of Events, Danielle is exceptionally organized, enthusiastic, and warm. Danielle did an incredible job pioneering a brand new type of event for this year: workshops taught by local talent, free to our members. She is a constant advocate for CSCA and her creativity, optimism, and collaboration make CSCA better for all. 7 Creative Best 2020

The Ed Grauer Award, named for one of the founders of CSCA, is our organization’s highest recognition of those who demonstrate an ongoing commitment of service and support to CSCA’s mission and members. Established in 1979, The Ed Grauer Award has been awarded to a range of individuals including designers, publishers, writers, educators, and innovators. This year we are proud to recognize 2004 CSCA President, beloved professor, and dear friend, Oscar Fernández. Oscar credits studying with luminaries like Paul Rand for the lesson that good design makes an incredible impact. Over the course of his more than 40-year career, Oscar has been paying forward the lessons of past masters by touching the lives of generations of designers who, like him, believe in the transformational impact of their work. In addition to teaching at the University of Cincinnati, Carnegie Mellon University, Columbus College of Art and Design, Maine College of Art, Ohio State University, and Montana State University, Oscar has held design directorships at international for-profit and non-profit institutions, including Fitch Worldwide and the Wexner Center for the Arts. Among his many design awards and scholarly work are recognitions in Graphis, Print, AIGA Annuals, and SEGD. In 2011, the International Institute for Information Design awarded his design team Best in Category for Healthcare Design for the universal healthcare symbol set Hablamos Juntos (We Speak Together). 8 Education MFA in Graphic Design Yale University, 1976 BS in Art Lamar University, 1973 Creative Best 2020

“Oscar is a local design icon, educator, and type historian who deserves to be recognized by our organization for his dynamic presence in our community and his willingness to share both his time and design knowledge. He not only meets the criteria of this prestigious award… it was almost written for him.” Terri and Brian Deep “Oscar is held in high regard by many, but by none more than me. Oscar has influenced and educated many who have gone on to leave their mark, and who have subsequently influenced and educated others as well.” Tim Smith To learn more about Oscar watch his June 18, 2020 CSCA guest lecture at vimeo.com/thecsca, available free to the public. Creative Best 2020

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GUSTAVO PRATT Owner & Chief Creative Officer of Asterisco HC Mexico City, Mexico Gustavo is a creative and ideation leader who owns Asterisco Healthcare Communications, a pharma advertising agency with seven years in the market, recognized as one of the most innovative and creative pharma agencies in the country. CYNTHIA KRANTZ President at Mezzo Creative LLC Cleveland, Ohio Cynthia is a marketing maven who launched Mezzo Creative LLC, a boutique branding and marketing agency that specializes in content creation, digital, and social media for small to mid-sized companies. This year the judging process was redesigned to be entirely virtual. While the medium was very different, the process remained much the same. Each judge had a week on their own to review each of the 250+ entries and assign point values. At the end of the week, we arranged a video call to then discuss the top-scored entries in detail— rearranging, debating, and finally awarding the category winners. From all of the winning entries, each of the judges chose a personal favorite as their Judge’s Choice Award. PETER JOHN COMBER Creative Strategist & CEO at Atstrat Milan, Italy Peter is an expert in applied creativity who has created hundreds of national and international advertising campaigns for automobiles, spirits, banks, biscuits, computers, fashion brands, industrial machinery, confectionary, B2B services, and a great many pharmaceutical products. After careful consideration, the judges unanimously picked a Best of Show— awarded to the best work. 11 Creative Best 2020

bond creative + branding // Ghost Label Video Walk With Me: Stories of Being Black in America Creative Director Drew Collins Director of Photography // Lead Editor Kevin McIntyre Editors Benji Robinson, Dorain Hryniewicki, Brian Grady, Helen Hawaz 12 Creative Best 2020

Creative Best 2020

JUDGE’S CHOICE AWARD GUSTAVO PRATT JUDGE’S CHOICE AWARD CYNTHIA KRANTZ Sagul Ali Alaffia Brand Identity // Student: Identity This student is commended for creating brandbook MAGIC—the perfect culmination of all of her ideas, strategic approach, creativity, and art. With every page that you turn, you can see the student’s understanding of the product and where it comes from, passion for ethics, cultural awareness, and dedication to making a difference in the world. You sense the goodwill, the inspiration, and, above all, the love of helping people and their communities. The intent is clearly to do something beautiful that will change people’s lives, and all who hold this brand book can see it. See project on page 79. Hope Bruggeman Airbnb Posters // Student: Illustration The Airbnb poster series invites the viewer to travel to well-known places in a unique way. The imagery reinvigorates famous icons and skylines through the literal lenses of cameras typical of the featured city. The colors, pulling from the country’s flags, effectively draw the eye to key landmarks. The even line weights, thoughtful backgrounds, and copy to this campaign encourage the viewer to travel the globe. See project on page 82. 2019 Brand Identity Guidelines 001 Shea trees grow wild, and their fruit can be extracted and replenished in a sustainable way. Togolese women have been making these ingredients for centuries 14 Creative Best 2020

JUDGE’S CHOICE AWARD PETER JOHN COMBER Sidney Gale Duo // Student: Video Duo is an animated video that tells a simple story about diversity, antagonism, and how harmonious relationships can create a richer future. Duo succeeds through symbolism, minimalism, and warmth. All the scenes contain just two colours and very few objects, but the use of grainy pencil lines and a subtle, flowing background texture manage to provide just enough depth and detail to keep the eye interested. The playful characterization and animation of the two protagonists capture the attention and the imagination, also because their interactions are wordless. The absence of dialogue and the simple human truth at the heart of this video make Duo a piece of creativity that can communicate effectively all around the world. See project on page 93. 15 Creative Best 2020

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BEST OF CATEGORY ANIMATION Zak Tietjen Geometrio Design, Animation, & Art Direction Zak Tietjen Sound & Music Ambrose Yu 17 Creative Best 2020

AWARD OF EXCELLENCE ANIMATION Joey Judkins Alexa, Call Santa Executive Producer Samuel Cowden Executive Creative Director Zac Dixon Creative Director Nayt Cochran Producer Rebekah Hamilton Tech Director Max Anderson Concept/Design Michael Cribbs, Nayt Cochran 3D Artists Martin Guldbaek, Stephen Van Wyk, Max Anderson Rigger Chris Nelder 3D Animators Joey Judkins, Victor Perez 2D Animators Nayt Cochran, Lennon Valinhas Compositing/FX Zac Dixon Music & Sound Design Cody Fry VO Talent Brian McCartney, Piper Jones, Nayt Cochran, Rainey Hoffman AWARD OF EXCELLENCE ANIMATION Pixel Park Pop Tab Heroes Client Ronald McDonald House Charities of Central Ohio Director Ryan Gargac Producers Josie Bowlin, Sam Hall Design & Storyboard Ash Thomas Written By Hilary Buchanan, Ryan Gargac, Ash Thomas Lead Animator Dustin Kober Secondary Animators Ryan Gargac, Ben Heuser Music & Sound Design Ambrose Yu Voice-Over Ethan Castle Executive Producer Matthew Hoelter 18 Creative Best 2020

AWARD OF EXCELLENCE ANIMATION Pixel Park Who Invented the Car? Producer Sam Hall Art Director Alexis Shuknecht Designer Ash Thomas, Liz Anderson Animator Ben Heuser, Dustin Kober Sound Designer Ryan Gargac AWARD OF MERIT ANIMATION JJ Motion Studio Miraculous Gardening Creative Directors Dan Ledman, Nick Bayne Creative Managers Xan Palay, Mark Field Manager, Digital Content Su Reid-St. John Manager, Social Media Avriel Rayls Social Analyst Morgan Dominique Project Manager Leslie Lezon Animation Director Joey Judkins Animators Joey Judkins, Kyle Martinez, Andrew Embury, Matt Wilson, David Jouppi Illustrator Jeremy Slagle Narrators Thomas Copeland, Dana Weedle, Genevieve Jones, Ryan Johnson Sound Design SonoSanctus 19 Creative Best 2020

AWARD OF MERIT ANIMATION Pixel Park Summer Samba Series: Corcovado Director Hilary Buchanan Designer Hilary Buchanan Design Intern Ben Heuser Animation Marco Cardenas Production Company Pixel Park Executive Producer Emily Burbacher AWARD OF MERIT ANIMATION Pixel Park Summer Samba Series: Agua de Beber Director Alexis Schuknecht Designer Ash Thomas Animation Dustin Kober Production Company Pixel Park Executive Producer Emily Burbacher 20

BEST OF CATEGORY CAMPAIGN Audrey Stemen Design & Creative We Are VANDYL Client Vandyl Gaming Creative Direction, Copywriting, Photography Justin Havey Art Direction, Design, Copywriting Audrey Stemen Photography Alex Iby, Joseph Gruenthal, Toni Hukkanen 22 Creative Best 2020

AWARD OF EXCELLENCE CAMPAIGN Bonfire Red First Federal Savings - New Product Launch Creative Execution Ashley Shipley, Joey Zornes, Jason Kocheran, Alex Woltz, Rich Rayburn, Noell Wolfgram Evans 23 Creative Best 2020

AWARD OF EXCELLENCE CAMPAIGN Holden Ellis #CBUSSEEUS—A Campaign to End Youth Homelessness Clients: Huckleberry House Sonya Thesing Star House Ann Bischoff Kaleidoscope Youth Center Erin Upchurch The Center for Healthy Families Toshia Safford 10TV News Helen Speiser Agency: Owner, Messaging, Video Director, Video Editor Josh Fitzwater Creative Director, Photography, Print and Digital Design Todd King Project Manager Julia Crawford Copywriter, Social Media Kate Schroeder Designer, Microsite Maddie Herbert Director of Photography Jason Hambach Grip and Lighting Victor Beck-Hale AWARD OF MERIT CAMPAIGN Pixel Park Video Campaign for Greater Cleveland Partnership Producer Sam Hall Agency and Design Little Jacket Animation Dustin Kober, Bill Macbeth, Ben Heuser 24 Creative Best 2020

BEST OF CATEGORY COPYWRITING Versatile Words Ohio History Connection Print Ad and Digital Display Copywriting Gregor Gilliom 26 Creative Best 2020

AWARD OF EXCELLENCE COPYWRITING 20s CCAD Student Agency COVID-19 Campus Signage Writers Brad Keefe, Jennifer Wray Lead Designer Katie Ooten Designers Atlas Biro, Madi Moroi, Emma Stephens, Jaye Willis Art Director Ryan Feeney Creative Director Jill Moorhead DON’T GO VIRAL FOR ALL THE WRONG REASONS. WASH YOUR HANDS. Help prevent the spread of coronavirus on CCAD’s campus: wash your hands frequently, avoid close contact, and wear a mask. Visit ccad.edu/ccadtogether for more info on CCAD’s response to COVID-19. ccad.edu/ccadtogether 27 Creative Best 2020

AWARD OF EXCELLENCE DIGITAL AD VENN Growth Collective Let’s Go Green for Good Social Ad Strategists Mike Bills, Dirk Defenbaugh Creative Director Vicki Miller Production SpaceJunk Client IGS Energy Director of Brand Jessica Spencer VP of Brand and Social Impact Jen Bowden Creative Director Brian Worsley 29 Creative Best 2020

BEST OF CATEGORY ENVIRONMENTAL TENFOLD The Columbus Crew SC Stadium Experience Center Client The Columbus Crew SC Creative Strategy Rachel Friedman, Jennifer Fredritz Designers Tami Bohn, Carli Galat, Daren Elosh 31 Creative Best 2020

AWARD OF EXCELLENCE ENVIRONMENTAL TENFOLD M/I Homes National Headquarters Client M/I Homes Creative Strategy Rachel Friedman, Jennifer Fredritz Designers Casi Douglas, Meg Russell, Daren Elosh 0 AWARD OF EXCELLENCE ENVIRONMENTAL TENFOLD Leading EDJE Corporate Offices Client Leading EDJE Creative Strategy Rachel Friedman, Jennifer Fredritz Designers Meg Russell, Daren Elosh 0 32 Creative Best 2020

AWARD OF MERIT ENVIRONMENTAL TENFOLD Telhio Credit Union Operations Center Client Telhio Credit Union Creative Strategy Rachel Friedman, Jennifer Fredritz Designers Casi Douglas, Carli Galat, Steven Schweickert, Daren Elosh 0 33 Creative Best 2020

BEST OF CATEGORY IDENTITY SYSTEMS Slagle Design Preservation Parks of Delaware County Designer Jeremy Slagle 35 Creative Best 2020

AWARD OF EXCELLENCE IDENTITY SYSTEMS Audrey Stemen Design & Creative VANDYL Client Vandyl Gaming Creative Direction Justin Havey Art Direction & Design Audrey Stemen Photography Audrey Stemen, Nathan McBride, Nathan Dumlao, Stephen Leonardi AWARD OF EXCELLENCE IDENTITY SYSTEMS Bryce Patterson Brand Identity for Columbus Fashion Alliance Designer Bryce Patterson Client Yohannan Terrell 36 ABC LMN VWX 678 COLUMBUS FASHION ALLIANCE Creative Best 2020

AWARD OF MERIT IDENTITY SYSTEMS Slagle Design Aviator Brand Identity Designer Jeremy Slagle Brand Strategist and Writer Laura Rees Owner and Client Julia Dettore 37 Creative Best 2020

BEST OF CATEGORY ILLUSTRATION McGraw Hill Reading Mastery Design Director Omar Salgado Design Manager Derek Ratliff Design Operations Directors Kristin Sundermeyer Designer Laura Vogel Illustrators David Hovey, Max Yeager 39 Creative Best 2020

AWARD OF EXCELLENCE ILLUSTRATION Slagle Design Hip Hooray, Hippo! Illustrator Jeremy Slagle Author Beth Stafford Printer Print Ninja AWARD OF MERIT ILLUSTRATION Bonfire Red Fun With Type Creative Execution Holly Malone, Tiansen Wu, Rich Rayburn, Brittni Hall 40 Creative Best 2020

BEST OF CATEGORY INTERACTIVE Studio Pence University of Michigan College of Engineering Majors Exploration Managing Designer + Developer Brandon Pence Web Designer Kali Robinson Rothwell Client Sandra Hines, University of Michigan College of Engineering 42 Creative Best 2020

AWARD OF EXCELLENCE INTERACTIVE CCAD Student Agency CHROMA: The Best of CCAD Microsite Project Manager and Content Creator Andrea Jimenez Project Manager and Content Creator Jenna Lee Web Developer Steve LeFevre Web Developer Perry Brown Content Creator Taylor Preston Content Manager Lisa Steward Art Director Ryan Feeney AWARD OF EXCELLENCE INTERACTIVE ZoCo Design W*nder CBD Website Senior Designer Sara Riedel Senior Designer Ryan Wilson Managing Director Sarah Davis Senior Account Manager Jennifer Heagren Creative Director Andrew Bromwell Founder & Principal Lacey Picazo Development Triple G Interactive Client W*nder 43 Creative Best 2020

AWARD OF EXCELLENCE INTERACTIVE ZoCo Design ReadySkill App Concept Senior Designer Sara Riedel Associate Director of Strategy Hannah Greene Senior Designer Ryan Wilson Managing Director Sarah Davis Creative Director Andrew Bromwell Founder & Principal Lacey Picazo Client ReadySkill AWARD OF MERIT INTERACTIVE CCAD Student Agency CCAD Welcome Week Instagram Activation Illustrator Emily Sirota Concept Author and Content Manager Lisa Steward Art Director Ryan Feeney 44 Creative Best 2020

AWARD OF EXCELLENCE LOGO Audrey Stemen Design & Creative VANDYL Client Vandyl Gaming Art Direction, Design Audrey Stemen Creative Direction Justin Havey AWARD OF EXCELLENCE LOGO Continental Office Second Date Social - Summer Soirée Logo Branding SVP Matthew Freedman Creative Services Manager Carina Gilbert Director of Graphic Design Martin Davis 46 Creative Best 2020

AWARD OF MERIT LOGO WSA EDISON Graphic Designer Jacob Strous Graphic Designer Carolyn Price Client BTTS Holdings Inc 47 Creative Best 2020

BEST OF CATEGORY MOTION JJ Motion Studio The Scotts Way Creative Director Dan Ledman Creative Director Nick Bayne Creative Manager Xan Palay Creative Manager Mark Field Manager, Digital Content Su Reid-St.John Manager, Social Media Avriel Rayls Social Analyst Morgan Dominique Project Manager Leslie Lezon Animation Director Joey Judkins Animators Joey Judkins, Zak Tietjen, Pip Williamson, Ross Plaskow Illustrators Jeremy Slagle, Caleb Slagle Sound Design SonoSanctus 49 Creative Best 2020

AWARD OF EXCELLENCE MOTION Kirk Richard Smith DPAC Isolation is the Enemy Creative Direction Kirk Richard Smith Design Tadashi Omura Writer Leigh Hayden 50 Creative Best 2020

AWARD OF MERIT MOTION Zak Tietjen Motomentum Brand Teaser Designer, Animator, Illustrator Zak Tietjen AWARD OF MERIT MOTION Pixel Park Ella Fitzgerald Video Producers Emily Burbacher, Allison Maier Directors Hilary Buchanan, Alexis Schuknecht Designers Ash Thomas, Charity Ekpo Animators Dustin Kober, Bill Macbeth 51 Creative Best 2020

BEST OF CATEGORY PACKAGING Bonfire Red Tiki Treasure Gift Creative Execution Bonfire Red + PThompson Ceramics 53 Creative Best 2020

AWARD OF EXCELLENCE PACKAGING Wired Campaigns Commerce Moxy Tea Company Packaging Creative Director/Designer Garrick Reischman Client Service John Leeke Writer Connie Lambert Photography Chris Miller AWARD OF MERIT PACKAGING Nonfiction Braided River Brewing Company Beer Packaging Senior Designer Zach Wilke Creative Director Neil Wengerd Clients David Nelson, Brogan Hunter 54 Creative Best 2020

BEST OF CATEGORY PHOTOGRAPHY LIFESTYLE Monarki Creative Racers Edge 2020 Photography Racers Edge Motorsports Creative Director / Art Director / Photographer Todd King 56 Creative Best 2020

AWARD OF EXCELLENCE PHOTOGRAPHY LIFESTYLE Holden Ellis #CBUSSEEUS - “Do You See Us?” Clients: Huckleberry House Sonya Thesing Star House Ann Bischoff Kaleidoscope Youth Center Erin Upchurch The Center for Healthy Families Toshia Safford 10TV News Helen Speiser Agency: Creative Director, Photography Todd King 57 Creative Best 2020

BEST OF CATEGORY PHOTOGRAPHY PRODUCT Brad Feinknopf The Cincinnati Museum Center Photographer Brad Feinknopf Assistant Anton Kusy Retoucher Stephen Newport Architect GBBN 59 Creative Best 2020

BEST OF CATEGORY PRINT LONG FORM ZoCo Design Farrow Brand Bible Design Intern Ethan Newburger Senior Designer Ryan Wilson Senior Designer Jason Tiberio Creative Director Andrew Bromwell Client Strategy Director Lindsey Sherwood Principal & Founder Lacey Picazo Client Ricart Automotive 61 Creative Best 2020

AWARD OF EXCELLENCE PRINT LONG FORM Nonfiction Reflections: The American Collection at the Columbus Museum of Art Senior Designer Zach Wilke Designer Madison Rhodes Creative Director/Designer Neil Wengerd Creative Director Jeff Packard Editor Christopher Duckworth Client Nannette Maciejunes Printer West Camp Press AWARD OF EXCELLENCE PRINT LONG FORM Carolyn Price The ADDYs 2020 Award Show Winners Catalog Graphic Designer Carolyn Price Copywriter Meredith Yuskewich Client AAF Columbus 62 Creative Best 2020

PROJECT AREA: TYPOGRAPHY • ACTIVITY 2 Did You Know? MAKE YOUR OWN LETTER Just as spoken languages have their own unique sounds and styles, visual languages have their own images. A good example of visual language is font. Each font has its own, unique visual style. A font is specifically chosen, with intention, because its visual language is the best match for the message. Leading is the amount of space between lines of text. The term comes from the time typesetters would place actual strips of lead on their printing presses to separate each line of print. WHAT TO DO Estimated time: 1 hour Create your own letter in the style of an existing typeface by following these steps: 1. Type out the alphabet on the computer using word processing or design software. Include capital and small letters, and make them large enough so you can get a good look at the letters’ shapes. Handwriting won’t work for this, only because when we write letters, the forms typically are not very consistent. 2. Observe each letter’s anatomy—the terminals, ascenders, descenders, etc. Identify if the font is serif or sans serif. Consider how each letterform fits within the same visual system of that typeface. 3. Trace or free-hand draw a combination of two letters from that font to create an imaginary new letter. Experiment until the letter you create looks as if it belongs within the visual language of the existing font. 4. Make a large printout of the alphabet in the font you chose and place your new letter alongside it. Does it look as if it could be a real letter? 5. Include the alphabet and your new letter in your portfolio. Student Example: abcdefghijklmnop qr stuvwxyz More Challenges Look for good examples of different typefaces in a magazine. Identify which letters are serif and which are sans serifs. How is each used? How many different styles of the same letter can you find? Share what you learn with your project helper. terminal ascender fluffy fluffy serif terminal ascender sans serif descender AWARD OF MERIT PRINT LONG FORM Brian Deep 4-H Seeing Through Graphic Design descender Graphic Designer Brian Deep Author Sarah Doughty Curriculum Manager Jane Wright Content Contributor Brian Deep Editors 12 SEEING THROUGH GRAPHIC DESIGN ACTIVITY 2 SEEING THROUGH GRAPHIC DESIGN 13 Stacy Cochran, Susie Young 63 Photo: Brian Deep Creative Best 2020

BEST OF CATEGORY THE GREATER GOOD bond creative + branding // Ghost Label Video Walk With Me: Stories of Being Black in America Creative Director Drew Collins Director of Photography // Lead Editor Kevin McIntyre Editors Benji Robinson, Dorain Hryniewicki, Brian Grady, Helen Hawaz 65 Creative Best 2020

AWARD OF EXCELLENCE THE GREATER GOOD Holden Ellis #CBUSSEEUS—A Campaign to End Youth Homelessness Clients: Huckleberry House Sonya Thesing Star House Ann Bischoff Kaleidoscope Youth Center Erin Upchurch The Center for Healthy Families Toshia Safford 10TV News Helen Speiser Agency: Owner, Messaging, Video Director, Video Editor Josh Fitzwater Creative Director, Photography, Print and Digital Design Todd King Project Manager Julia Crawford Copywriter, Social Media Kate Schroeder Designer, Microsite Maddie Herbert Director of Photography Jason Hambach Grip and Lighting Victor Beck-Hale 66 Creative Best 2020

AWARD OF MERIT THE GREATER GOOD Pixel Park Pop Tab Heroes Client Ronald McDonald House Charities of Central Ohio Director Ryan Gargac Producers Josie Bowlin, Sam Hall Design & Storyboard Ash Thomas Written By Hilary Buchanan, Ryan Gargac, Ash Thomas Lead Animator Dustin Kober Secondary Animators Ryan Gargac, Ben Heuser Music & Sound Design Ambrose Yu Voice-Over Ethan Castle Executive Producer Matthew Hoelter AWARD OF MERIT THE GREATER GOOD Oscar Fernández Last Words Oscar Fernández 67 Creative Best 2020

BEST OF CATEGORY VIDEO LONG FORM bond creative + branding // Ghost Label Video Walk With Me: Stories of Being Black in America Creative Director Drew Collins Director of Photography // Lead Editor Kevin McIntyre Editors Benji Robinson, Dorain Hryniewicki, Brian Grady, Helen Hawaz 69 Creative Best 2020

AWARD OF EXCELLENCE VIDEO LONG FORM OhioHealth Cross-Contamination: Mask Donning + Doffing Awareness Communications Director Amber DeBarr Senior Communications Manager Julie Ashby Video + Animation Stephen Webster Infection Prevention & Management Director Jo Henman Infection Prevention Practitioner Leann White Safety Officer Jeff Rocks 70 Creative Best 2020

AWARD OF MERIT VIDEO LONG FORM Nationwide Insurance and Serif Creative Nationwide Insurance: Grain Bin Safety Week Rescue Story Nationwide - iNHouse Marketing Group: Creative Director Cindy Esker Executive Producer John Cropper Serif Creative: Director Doug Joseph Agency Producer Andy Stiebler Production Coordinator Lizzy Mazer Director of Photography Jeff Saunders GNE Ricky Taylor Cam OP Josh Emerick Drone Operator Cody Shimek Editor Tim Hansberry AWARD OF MERIT VIDEO LONG FORM VENN Growth Collective Let’s Go Green for Good VENN Growth Collective: Strategists Mike Bills, Dirk Defenbaugh Creative Director Vicki Miller Production SpaceJunk Client IGS Energy Director of Brand Jessica Spencer VP of Brand and Social Impact Jen Bowden Creative Director Brian Worsley 71 Creative Best 2020

BEST OF CATEGORY STUDENT CAMPAIGN Josh Marruffo Laughing Man Coffee Co. — The Modern College of Design Designer Josh Marruffo Instructor Multiple 73 Creative Best 2020

AWARD OF EXCELLENCE STUDENT CAMPAIGN Hope Bruggeman The Laundry Basket — The Modern College of Design Designer Hope Bruggeman Instructor Multiple AWARD OF MERIT STUDENT CAMPAIGN Taylor Scalzo KIND Snacks — Columbus College of Art & Design Graphic Designer and Creative Director Taylor Scalzo Photographer Angela Sapp Instructor Jim Lutz 74 Creative Best 2020

BEST OF CATEGORY STUDENT DIGITAL Arianna Ross Metric System Website Design — Columbus College of Art & Design Designers Arianna Ross, Lac Hoang Illustrators Arianna Ross, Lac Hoang Writers Arianna Ross, Lac Hoang Instructor David Bennett 76 Creative Best 2020

AWARD OF EXCELLENCE STUDENT DIGITAL Thomas Merica The Depot Coffee House Web — The Modern College of Design Designer Thomas Merica Instructor Multiple AWARD OF MERIT STUDENT DIGITAL Josh Marruffo Refuel App — The Modern College of Design Designer Josh Marruffo Instructor Multiple 77 Creative Best 2020

BEST OF CATEGORY STUDENT IDENTITY Sagul Ali Alaffia Brand Identity — The Ohio State University Designer Sagul Ali Instructor Paul Nini 79 Creative Best 2020

AWARD OF EXCELLENCE STUDENT IDENTITY Kiana Lopez Kate’s Plate Branding — The Modern College of Design Designer Kiana Lopez Instructor Multiple S AWARD OF MERIT STUDENT IDENTITY Lili Aileen Porter’s Coffee House & Bakery — Columbus College of Art & Design Designer Lili Aileen Instructor Matthew Vojacek O 80 T Creative Best 2020 E ’ C R O O A F F K S E A E c H o ’ O O E U & o B K R E E C E E R B R Y l E U T S R A E h P R R P S T P Y O R S P O ’ R R O T E S E E P O T ’ ’ R R S F F & H U S

BEST OF CATEGORY STUDENT ILLUSTRATION Hope Bruggeman Airbnb Posters — The Modern College of Design Illustrator Hope Bruggeman Instructor Multiple 82 Creative Best 2020

AWARD OF EXCELLENCE STUDENT ILLUSTRATION Eva Stammen The Modern College of Design Digital Illustrations — Illustrator Eva Stammen Instructor Multiple 83 Creative Best 2020

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AWARD OF MERIT STUDENT PHOTOGRAPHY Lili Aileen “Elly’s Missy Terrific” — Columbus College of Art & Design Photographer Lili Aileen Instructor Duncan Snyder 86 Creative Best 2020

BEST OF CATEGORY STUDENT PRINT Josh Marruffo Kikkoman Package Design — The Modern College of Design Designer Josh Marruffo Instructor Multiple 88 Creative Best 2020

AWARD OF EXCELLENCE STUDENT PRINT Alyssa Maul Netherlands Factbook — Columbus College of Art & Design Designer & Illustrator Alyssa Maul Photography Madison Berry, Sabrina Fatila, Denilo, Michael Fousert, Ellen Melin, Michael Fischer, Ben Koorengevel, Pawel Czerwinski, Mao Yuqing, Robert Anasch All Provided Text The Central Intelligence Agency Instructor David Bennett AWARD OF EXCELLENCE STUDENT PRINT Taylor Scalzo Nike Materials Guide — Columbus College of Art & Design Creative Director and Graphic Designer Taylor Scalzo Videographer Denae Keizs, Borkhouse Productions Photographer and Typographer Thato Lehoko Photographer Autumn Goodman Instructor Jim Lutz 89 Creative Best 2020

AWARD OF EXCELLENCE STUDENT PRINT Alan Alanis Keep Ohio Beautiful — Columbus College of Art & Design Art Director & Designer Lili Aileen Designer & Illustrator Alan Alanis Designer Katie Ooten Designer Sarah Powell Instructor Oscar Fernández 90 Creative Best 2020

BEST OF CATEGORY STUDENT VIDEO Christine Stankiewicz The U.S. Health Care System Through the Lens of Covid-19 — The Ohio State University Designer Christine Stankiewicz Instructor Yvette Shen 92 Creative Best 2020

AWARD OF EXCELLENCE STUDENT VIDEO Sidney Gale Duo — Columbus College of Art & Design Animation Sidney Gale Instructors Andy Friz, Jeremy Baker, Nikki Lemon AWARD OF MERIT STUDENT VIDEO Alayna Fogle Pika — Columbus College of Art & Design Animation Alayna Fogle Additional Animation Kelechukwu “Kaycee” Nwakudu Instructors Andy Friz, Jeremy Baker, Nikki Lemon 93 Creative Best 2020

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