GUSTAVO PRATT Owner & Chief Creative Officer of Asterisco HC Mexico City, Mexico Gustavo is a creative and ideation leader who owns Asterisco Healthcare Communications, a pharma advertising agency with seven years in the market, recognized as one of the most innovative and creative pharma agencies in the country. CYNTHIA KRANTZ President at Mezzo Creative LLC Cleveland, Ohio Cynthia is a marketing maven who launched Mezzo Creative LLC, a boutique branding and marketing agency that specializes in content creation, digital, and social media for small to mid-sized companies. This year the judging process was redesigned to be entirely virtual. While the medium was very different, the process remained much the same. Each judge had a week on their own to review each of the 250+ entries and assign point values. At the end of the week, we arranged a video call to then discuss the top-scored entries in detail— rearranging, debating, and finally awarding the category winners. From all of the winning entries, each of the judges chose a personal favorite as their Judge’s Choice Award. PETER JOHN COMBER Creative Strategist & CEO at Atstrat Milan, Italy Peter is an expert in applied creativity who has created hundreds of national and international advertising campaigns for automobiles, spirits, banks, biscuits, computers, fashion brands, industrial machinery, confectionary, B2B services, and a great many pharmaceutical products. After careful consideration, the judges unanimously picked a Best of Show— awarded to the best work. 11 Creative Best 2020
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