JUDGE’S CHOICE AWARD GUSTAVO PRATT JUDGE’S CHOICE AWARD CYNTHIA KRANTZ Sagul Ali Alaffia Brand Identity // Student: Identity This student is commended for creating brandbook MAGIC—the perfect culmination of all of her ideas, strategic approach, creativity, and art. With every page that you turn, you can see the student’s understanding of the product and where it comes from, passion for ethics, cultural awareness, and dedication to making a difference in the world. You sense the goodwill, the inspiration, and, above all, the love of helping people and their communities. The intent is clearly to do something beautiful that will change people’s lives, and all who hold this brand book can see it. See project on page 79. Hope Bruggeman Airbnb Posters // Student: Illustration The Airbnb poster series invites the viewer to travel to well-known places in a unique way. The imagery reinvigorates famous icons and skylines through the literal lenses of cameras typical of the featured city. The colors, pulling from the country’s flags, effectively draw the eye to key landmarks. The even line weights, thoughtful backgrounds, and copy to this campaign encourage the viewer to travel the globe. See project on page 82. 2019 Brand Identity Guidelines 001 Shea trees grow wild, and their fruit can be extracted and replenished in a sustainable way. Togolese women have been making these ingredients for centuries 14 Creative Best 2020
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