4. STRATEGIC PLAN STRATEGIC THEME 1 – AWARENESS Objective 1.1 Increase awareness of the PCAWA as a leading youth equestrian association. Targets/Actions 1.2 marketing plan. Key performance indicators Develop and implement a 1.1.1. Marketing plan is developed and implemented. 1.1.2. The number of local television and print media stories increases when measured against 2015 figures. 1.1.3. Positive stories are widely promoted using all available communication channels. 1.1.4. Club champions and role models identified, celebrated and promoted. 1.1.5. Staff and members are nominated for awards. 1.2 Marketing policies and guidelines are reviewed. 1.2.1 Marketing review is completed and strategies are implemented. STRATEGIC THEME 2 - GOVERNANCE Objective 2.1 Strengthen our governance systems and processes to ensure accountability and best practice. Targets/Actions 2.1 strategic plan. 2.2 plan. 2.3 2.4 Develop a 12 month business Conduct a review of Board processes and procedures. Establish a Board development plan. 2.2.1 Business plan implemented. 2.3.1 Review completed and improvements adopted. 2.4.1 Development plan implemented. 2.4.2 2.4.3 Training needs identified. Sub-committees established as required. 2.4.4 2.4.5 2.5 Identify and commit resources through the budget forecast. Processes for specific activity – review, succession, diligence – adopted. Proactive Board in operation with Directors retained and sustained. 2.5.1 Budget accepted and funding committed. 8 Develop and implement a Key performance indicators Strategic plan endorsed. 2.1.1
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