9

ARMY EARTH DAY Publicity Materials Having a successful Army Earth Day event can largely depend on getting information about your plans and activities out to the right audiences. If your event is for the community, you will want to reach more people than if it is just for the installation or a local school, but all of these can call for the development of some type of publicity materials. The garrison, installation and/or MWR Public Affairs Officer (PAO) should be part of your planning meetings and will assist you with determining the types of materials you need and developing them. However, depending on their other duties and the scope of your event, the following tips can help you plan what you need, how to get it done and who should receive it. The Best Publicity Materials for Your Event Small Activity for School, Club or Organization (Cleanup, Presentation, Planting) Email, and/or flyer asking for volunteers. Photography of activities. Handouts on environmental tips. Giveaways – Bookmarks/Coloring Books. If school/organization approves, invite local media to cover activity (Get approval well in advance) Article to garrison newspaper. Event for Installation Soldiers, Families and Civilians (Fair, Tour, Presentation, On-Post Cleanup/Planting) Email, social media posting and/or flyer announcing event. Media release or advisory to garrison newspaper. Invite local media to cover activity. Photography of activities. Brochures on environmental tips. Giveaways – Bookmarks/Coloring Books. Article to garrison newspaper. Community-Wide Event (Fair, Tour, Presentation, Off-Post Cleanup/Planting) Notices to mailing list, website posting, community flyer announcing event. Media release or advisory to local media - newspapers, radio, TV. Invite local media to cover activity. Photography of activities. Brochures on environmental tips. Giveaways – Bookmarks/Coloring Books. Article to garrison newspaper. Follow up with local media who didn’t attend. Notifying Your Audience: Notices of events can range from simple mailers or emails giving information on “What, When, Where, Why, Who and How.” An announcement through social media or a website can provide similar information. Media advisories are invitations telling reporters from local newspapers, and radio and TV stations about the event and giving details that show why the story will be of interest to their readers/viewers. Media releases put all the information regarding the event into news article format, making it easy for reporters to use as written or rewrite. Flyers should be eye-catching as well as brief and to the point, with the main facts (what, where, when) large enough to read from a distance. Anything going out to the public or media should be coordinated through your PAO and all notices should include a means of contacting the PAO or event coordinator for further details.

10 Publizr Home