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Army Green is Army Strong Notices and news releases announcing the event should be distributed at least two weeks before your event. Flyers should posted at least three weeks before the event. The installation PAO should arrange any media interviews or attendance at Army Earth Day events. Sample Initial Release/Notice: (Distribute to generate interest in your event). "As part of its ongoing commitment to sound environmental stewardship, Army installations worldwide are joining with their local communities to celebrate Earth Day on April 22. Activities at (installation name) will include an environmental fair on the parade ground parking lot (address or intersection) from 11 a.m. until 3 p.m. The fair will feature games, demonstrations and information booths designed to increase environmental awareness and share ideas for saving energy, cutting water usage and reducing waste. Local business along with environmental groups and agencies, including the U.S. Environmental Protection Agency, are joining (installation name) for this Earth Day event. Contact (POC email and phone number) for a complete itinerary of Earth Day activities." Create an additional release closer to the event highlighting specific activities, times and locations or send photos and an article on the day of the event to encourage follow-up coverage. Photography: Photos are a great way to tell the story of your event, but be aware that not everyone wants their photo taken or published. Being at your event does not necessarily grant permission to use someone’s identifiable photograph with a news article for the garrison or other newspaper. Especially where children are concerned, such as at a school event, be sure you have the teachers’ and principal’s permission to take photos and clear the photos with them prior to submitting with an article. Have your photographers get a release from the subject or subject’s parents for any photos they think could be submitted to a paper or put online. Also have your Operational Security Officer clear photos being sent our or posted. Brochures and Other Handouts: Remember this is Earth Day, so keeping paper use at a minimum should be part of the plan. However, if there are some key facts you want people to take away from your event, a brochure or other handout might be help attendees remember those energy-saving tips once they get home. These items should be brief and to the point, easy to read and visually interesting. A great idea is have one brochure with several important point from the event displays/ demonstration and a web link or social media site where they can go for more great ideas. Visit us on the web: http://aec.army.mil

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