[PUBS] [BY THE NUMBERS] The target audience for rAVe was originally only what we call “AV Insiders” — AV dealers, integrators, consultants, designers, etc. that deal in the sale, specification, design and installation of audiovisual products. We still focus on them as a core audience. But as the market evolved, we found more end users, the technical ones who wanted to understand themselves (e.g., tech managers at universities and CIOs at corporations), looking at our news. 5% | manufacturers 80% 15% | end users of rAVe’s readership are “AV insiders” Estimated data as of August 2019 9
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