[STORYTELLING] STRATEGIC COMMUNICATIONS & CONTENT DEVELOPMENT We’ll establish objectives, key messages and target audiences to develop a road map for communication. We’ll remove the sales and marketing jargon to develop meaningful content that aligns with your marketing strategy to create a voice for your brand that builds relationships and brand credibility. EMPLOYEE RELATIONS Your employees are some of your biggest assets. Build sound relationships with them to foster positive opinions so that they can serve as ambassadors for your brand. We will research, conduct and evaluate programs to strengthen your relationships with employees and create stewards for your brand. INDUSTRY LIAISON SERVICES Our network connects your brand with the people and companies you want to meet in the audiovisual space. We will support your event coordination and logistics, lead management and promotional marketing to help you deliver the right message to your audience before, during and after an event. CRISIS MANAGEMENT Another one of a brand’s most valuable assets is its reputation. Crisis management is a critical organizational function that predicts problems, anticipates threats and seizes opportunities to prevent crises. We will identify potential emerging issues that could impact your brand and deploy strategic public relations responses. Interested in rAVe [STORYTELLING]? Reach out to explore our partnership opportunities. Contact: Kirsten@THErAVeAgency.com MEDIA RELATIONS Even the best story won’t land media coverage without the work that comes before the pitch — both in preparation for contacting the media and afterward to maintain relationships with them. We’ll leverage these media relationships to create a voice for your brand, generate media coverage and establish brand recognition with your audience. DEALER & DISTRIBUTOR RELATIONS Engaging your customers through experience marketing, gamification and personalized events will expand your network, strengthen your industry relationships and build brand loyalty. We will develop a strategy for customized programs and events — including headquarter tours, trade show networking and social activities to engage your audience and increase your ROI. COMMUNITY RELATIONS Position your company as a strong corporate citizen and take an active interest in the well-being of your community. We will establish and maintain a mutually beneficial relationship with the communities you operate in through support and ongoing programs. Through community relations, your brand will benefit increased visibility. 29
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