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1. How Often do You Eat Instant Noodles? A. x3-x5 a month. created from user polls The entire idea came about when we had to pitch an idea to a group of participants that was based on recreating something ordinary or not thought about as much, and turn it into a revitalizing new business that makes the user rethink what they knew about the product. Hence Ramen noodles, something typically regarded as throwaway junk food in styrofoam cups to Americans, when in Japan it is a signature, national delicacy. I set out to change the mindset of people that typically consume these products. 16.

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