29 CONTENT MARKETING WEBINAR DEVELOPMENT Great content is a vital tool in your marketing strategy. Our team will customize all the messaging around your brand or product in a way that generates qualified leads. For example, we can create a white paper or educational guide -- not one filled with jargony marketing speak but one that is truly educational and timely -- and help you deliver it to your audience with a custom distribution strategy, all while generating qualified leads and, ultimately, customers. EXAMPLES: White paper / case study writing, blog writing, content curation, social media content creation Reach a wider audience, generate qualified leads and educate the AV industry with a custom webinar designed specially for your brand. Our [CREATE] team will outline a comprehensive webinar strategy including: content creation, promotion, follow-ups and how-to guides. We also offer our LAVNCH & LEARN service, a turn-key, webinar management service to help with marketing initiatives. More about LAVNCH & LEARNs is on page 21. EXAMPLES: Webinar management, content creation, webinar moderating, webinar promotion, white-label services EXPERIENTIAL MARKETING VR FOR AV Live event experiences and participation engages and entertains, increasing brand loyalty and creating excitement around a campaign. Our experiential marketing team is the best in the industry; we’re well-known for THE GAME at trade shows such as InfoComm and ISE. If you’re interested in designing your own experiential marketing campaign to engage your audience, we can help. We can also help with hybrid events and hybrid experiential marketing! EXAMPLES: Event marketing strategy, event management, launch strategy, communication strategy, gamification, hybrid events Take the lead in innovation and B2B customer experience by turning your fixed installs into living case studies. Our platform-agnostic VR solution works on every VR platform and web browser. Our team will create a VR experience of your install, case study, event or trade show booth and show you how to use the experience to engage with the audience and capture qualified leads. EXAMPLES: Launch plans, VR case studies, custom VR experiences, VR trade show booth recreations

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