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Our Audience Asia and Oceania 14% Our Europe, Middle East and Africa 26% Readers 60% North and South America Our target audience is what we call “AV/IT, Unified Communications and Experiential Signage Insiders”— dealers, integrators, consultants and designers who sell, specify, design and install audiovisual, signage and UC products and systems. However, as the market has evolved, we know reaching end users (e.g., tech managers, CIOs, CTOs, etc.) who design systems, possess purchasing power or act as in-house integrators has become critical. That’s why we have specific end-user publications and special content just for them, too. 10% | Manufacturers 75% 15% | End users of rAVe’s readership are “AV insiders” *Estimated data as of July 2024 5

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