rAVe [PUBS] MEDIA KIT | 2025 The #1 AV News Publication. Period.
Our Offerings About Us.................................................... Newsletter Advertising............................ Custom Email Blasts................................ Web/Banner Advertising......................... Social Media Advertising......................... 10 3 6 8 9 Promoted Content................................... 11 Lead Generation....................................... 12 Content Creation/Copywriting................ 14 Rate Card................................................... 15 2 rAVe [PUBS] is the expert on what’s trending. We are the #1 trusted information source for all things AV/IT, Unified Communications and Experiential Signage.
ABOUT rAVe [PUBS] The #1 AV News Publication. Period. rAVe [PUBS] is THE dynamic news organization and go-to resource for the audiovisual industry, providing opinionated, timely content for the commercial (ProAV), Experiential Signage, Unified Communications, education, live events and residential (HomeAV) audiovisual trade industries. How we reach our audience: ONLINE EMAIL via rAVePUBS.com via 12 newsletters in a range of verticals SOCIAL via rAVe’s vast social following 3
LINKEDIN X (formerly Twitter) 100K 21K [PUBS] by the Numbers YOUTUBE rAVe [PUBS] reaches a dedicated and influential audience of readers in several different ways, including rAVePUBS.com, 12 email newsletters and our vast social media following. rAVe [PUBS] is the expert on what’s trending and is the #1 trusted information source for all things AV/IT, Unified Communications and Experiential Signage. 4 32K MONTHLY PAGE VIEWS INSTAGRAM 80K 3K *Data as of July 2024 [PUBS] READERS 100K FACEBOOK 16K
Our Audience Asia and Oceania 14% Our Europe, Middle East and Africa 26% Readers 60% North and South America Our target audience is what we call “AV/IT, Unified Communications and Experiential Signage Insiders”— dealers, integrators, consultants and designers who sell, specify, design and install audiovisual, signage and UC products and systems. However, as the market has evolved, we know reaching end users (e.g., tech managers, CIOs, CTOs, etc.) who design systems, possess purchasing power or act as in-house integrators has become critical. That’s why we have specific end-user publications and special content just for them, too. 10% | Manufacturers 75% 15% | End users of rAVe’s readership are “AV insiders” *Estimated data as of July 2024 5
Newsletters These newsletters feature product announcements, educational articles, rAVe [PUBS] produces 12 newsletters, each targeting a specific vertical market in the AV industry. case studies, opinionated commentary and more — all written by subject matter experts. rAVe Education rAVe HomeAV For integrators, dealers and technical end users working with educational institutions. For installers, designers and other AV insiders working in the residential market. rAVe Radio & rAVe [TV] For AV insiders and end users wanting a recap on the podcasts and videos produced by rAVe, with content ranging from advice and commentary to business tips and industry expert interviews. Issues per month: 2 Issues per month: 2 Issues per month: 1 rAVe EMEA For EMEA-based integrators, designers, distributors, dealers and manufacturers in both ProAV and HomeAV. Issues per month: 2 rAVe Unified Communications For integrators, dealers, designers and AV/IT end users focused on communication products and technologies used in corporate and educational environments. Issues per month: 2 rAVe House of Worship For integrators and dealers in the house of worship AV market. rAVe Live Events rAVe Security For integrators and dealers who work in the AV rental, staging and live events market. For those who design, install and sell products or technologies for security or “lite AV” projects. 6 Issues per month: 2 Issues per month: 2 Issues per month: 1 AV Buyers.Club For technical end users like technology managers, in-house integrators, CIOs, experiential signage network operators, AV/IT managers and more. Issues per month: 2 LAVNCH BLAST For AV/IT integrators, dealers, designers, consultants, technology purchasers, decision makers, LAVNCH event attendees and members. Issues per month: 1
Reach readers in a particular vertical market of the AV industry with rAVe newsletter sponsorships. With each rAVe newsletter sponsorship, sponsors will receive a 300 x 250 px graphic ad with a URL redirect link. Newsletter rAVe ProAV rAVe Experiential Signage rAVe ProAV For integrators, installers, designers, consultants and other AV insiders in the commercial market. Issues per month: 4 Newsletter rAVe Education rAVe HomeAV rAVe Radio & rAVe [TV] rAVe EMEA rAVe Unified Communications rAVe House of Worship rAVe Experiential Signage For dealers, consultants and end users navigating the unique and growing experiential signage market. Issues per month: 2 rAVe Live Events rAVe Security AV Buyers.Club LAVNCH BLAST # of Issues per Month 4 2 # of Email Blasts 1 / month 1 / month # of Issues per Month 2 2 1 2 2 2 2 1 2 1 Add-on: rAVe newsletter sponsors have the option to purchase individual eblasts to newsletter lists for a discounted price, pending availability. Price per Month $6,500 $5,400 Price per Month $3,600 $3,600 $3,600 $3,000 $3,000 $3,000 $3,000 $2,500 $4,200 $1,000 Max send: 1 / month Minimum Contract Length 12 6 Minimum Contract Length 6 3 6 12 3 3 3 3 3 1 Price: $2,500 7
Custom Eblast Opportunities Reach AV Industry Decision-Makers rAVe ProAV rAVe Experiential Signage rAVe HomeAV rAVe Education rAVe Live Events rAVe House of Worship rAVe Unified Communications rAVe Radio & rAVe [TV] AV Buyers.Club rAVe Security rAve EMEA $7,500 $5,500 Leverage rAVe’s loyal readership by reaching our audience directly in their inboxes. Our lists are sorted by vertical market to ensure your message reaches the right people. As part of our share-of-voice advertising philosophy, we limit our eblasts to keep our audience engaged. If you need help designing your HTML email, the rAVe [CREATE] team can do it for you. 8 Starting at $1,000 per email design
Website and Banner Advertisements The rAVe [PUBS] website is your digital media hub for everything in the AV/IT, Unified Communications and Experiential Signage industries. We deliver the best AV news and information as the #1 AV news publication. Period. Banner advertisements are a basic element of a marketing campaign. All banner ads on rAVePUBS.com and/or AVBuyers.Club meet IAB standards and are valued through our share-of-voice advertising model, limiting each ad spot to eight sponsors. Location Leaderboard rAVePUBS.com Top Medium Rectangle rAVePUBS.com Bottom Medium Rectangle rAVePUBS.com Wide Skyscraper rAVePUBS.com Medium Rectangle AVBuyers.club (Our end user site) Format Size (px) 1456 x 180 300 x 250 300 x 250 300 x 600 300 x 250 Price per Month $1,000 $600 $600 $1,000 $600 9
Social Media Advertising More AV/IT, Unified Communications and Experiential Signage insiders follow or are connected with us on social media than any other trade publication in the industry. You can leverage our social reach and promote your products and/or your brand to our dedicated online audience! Interested in more options or a targeted LinkedIn campaign? Let us build a custom social media marketing package for you. Advisor Ambassador Ideal for: Webinar or training promotion, hiring announcements, company news, smaller announcements Includes: • Needs-analysis call • 5 Tweets • 2 LinkedIn posts • 2 AVIP LinkedIn group posts • 2 Instagram posts & shared to stories • Performance report Ideal for: Webinar or training promotion, company news, product announcements, product updates Includes: • Needs-analysis call • 4 Tweets • 4 LinkedIn posts • 2 AVIP LinkedIn posts • 2 posts on Gary Kayye’s LinkedIn page • 2 Instagram posts & shared to stories • 1 Instagram Reel • Paid campaign, managed by rAVe • Performance report Exposure: 3 Weeks of Content $2,500 10 Exposure: 6 Weeks of Content $5,000 Influencer Ideal for: Product launches, product promotion, service highlights and features, brand awareness, case studies, white papers, larger or in-person event promotion Includes: • Needs-analysis call • 8 Tweets • 8 LinkedIn Posts • 2 AVIP LinkedIn posts • 2 posts on Gary Kayye’s LinkedIn page • 4 Instagram posts & shared to stories • 1 Instagram Reel • Paid campaign, managed by rAVe • Performance report Exposure: 10 Weeks of Content $7,500
Promoted Content Articles Highlight your brand, products and/or announcements on rAVePUBS.com or AVBuyers.Club. The best way to accomplish marketing in a technical industry like ours is through educational content. In a digital economy, content marketing allows you to promote products and establish your company as a thought leader at the same time. Here’s what to expect when you sponsor educational content: • Featured at the top of the homepage • Pinned for one week minimum • Marked as promoted for transparency • Shared on the rAVe [PUBS] X and LinkedIn channels Podcasts/Videocasts Articles, stories or blogs promoted on the home page of rAVePUBS.com for one week and shared on rAVe’s X (formerly Twitter) feed. Written by you: $1,200 Written by rAVe: $2,500 LinkedIn Live Livestream video broadcast to Gary Kayye’s (40K+) connections and followers as well as to rAVe’s Linkedin followers (10K+ followers). Recording posted on rAVePUBS.com and rAVe’s X (formerly Twitter) feed. MONTHLY PAGE VIEWS 80K Starting at: $6,000 Extend your reach with our Social Media Add-On Package We’ll share your content on the rAVe [PUBS] LinkedIn page, in the AVIP LinkedIn group, on Gary Kayye’s personal LinkedIn and on our Instagram page. +$1,200 Podcasts/videocasts posted on rAVePUBS. com, YouTube and on rAVe’s X (formerly Twitter) feed. Rants and rAVes with Gary Kayye: $2,400 Videos Videos posted on rAVePUBS.com in a promoted article and rAVe’s X (formerly Twitter) feed. Product demo: $2,400 rAVe trade show video: $1,200 Sponsor video: $1,200 Want to reach our newsletter audience too? Our Newsletter Add-On Package will ensure your content is highlighted in one of our rAVe Newsletters with a special graphic ad. +$500 11
rAVe [PUBS] Lead Generation Opportunities White Paper/Case Study Promotion starting at $3,000 When you promote your case study or white paper with rAVe, it will be: • Published as a story on rAVePUBS.com for one week minimum • Featured as an ad designed by rAVe in the corresponding rAVe newsletter for one month • Posted about on rAVe social media channels as a six-post campaign If your content is lengthy (over 3,000 words) or behind a lead wall, our team will write a blog post that promotes it and links to where it is hosted. Add-On: Leverage rAVe’s subscribers and promote your case study or white paper with a custom HTML designed by rAVe. Starting at $4,500 12 Add-On: Capture leads and host your content on rAVePUBS.com with a custom lead wall managed by rAVe. Prices Vary rAVe surveys receive an average of 200 respondents. rAVe Surveys — starting at $10,000 Gain insights directly from insiders in the Unified Communications, Experiential Signage and AV/IT industries, including those who are not yet your customers! Here’s how it works: Design. Our team will design a branded survey to help you collect leads and get feedback on new products or technology. Promote. Your survey will be promoted in a custom email blast and on rAVe’s social media channels. Incentivize. We manage the incentives for survey takers to optimize results. Receive. All of the answers and leads collected from the survey are given to you for your use.
LAVNCH & LEARNs Its like a webinar, only way, way better! #avIRL Take your case studies to the next level. Ask about any upcoming LAVNCH & LEARN events hosted by rAVe [PUBS] or let us plan an event specific to your marketing goals and needs. We have opportunities for thought leadership, product introductions and more! Similar to a webinar, LAVNCH & LEARNs include: • Turnkey event services • Live event moderated by Gary Kayye, Megan A. Dutta or Steph Beckett • Customizable live audience engagement features • Dedicated landing page with video content, photos and downloadable assets • One-on-one and group networking with attendees • Registered attendee lead data • Email and social media promotion Custom LAVNCH & LEARN Starting at $10,000 Case studies are a great way to demonstrate how specific problems are solved with technology solutions and designs, but what about the experiences that don’t make it to the paper? Introducing #avIRL (AV in Real Life), where you can present case studies live to a targeted audience of potential buyers. #avIRL Sponsorships Include: • One-hour live panel discussion moderated by Gary Kayye, Megan A. Dutta or Steph Beckett • Audience Q&A and polling (4-6 questions) • Dedicated landing page with video content, photos and • downloadable assets • One-on-one and group networking with attendees • Custom session banner designed by rAVe • Promotion to the LAVNCH community • Registered attendee lead data Starting at $12,500 #avIRL Bringing you AV case studies in REAL LIFE 13
Services include: Content Creation & Copywriting Effective content marketing starts with great content that educates your target audience and positions your product or company correctly — all while being engaging. It’s a tough job, and many marketing departments lack the resources to do it well. Fortunately, rAVe has the technical acumen and content creation skills to produce whatever you need. Blogs & Case Studies 400-800 Words Includes: • Brainstorming session for topics and content planning • One 30-minute interview with a subject matter expert • Custom graphics created by rAVe • Licensed images provided by you and/or rAVe $1,500 + $1,000 to promote on rAVePUBS.com (optional) White Papers & EBooks 1,500+ Words Includes: • Brainstorming session for topics and content planning • Three 30-minute interviews, each with a subject matter expert • Custom branded white paper template • Final PDF for distribution and promotion Starting at $7,500 + $3,000 to promote on rAVePUBS.com (optional) Ghostwritten blogs White-labeled content Email marketing Video ad scripts Graphic design 14 Have a different project in mind? Talk to our team about our additional capabilities and we’ll put together a custom quote for your project.
Newsletter and Email Opportunities See more on pages 6, 7 and 8 Newsletter rAVe ProAV * rAVe Experiential Signage * Newsletter rAVe Education rAVe HomeAV rAVe Radio & rAVe [TV] rAVe EMEA rAVe Unified Communications rAVe House of Worship rAVe Live Events rAVe Security AV Buyers.Club LAVNCH BLAST 4 2 Issues per Month Email Blasts* Price per Month 1 / month 1 / month Issues per Month 2 2 1 2 2 2 2 1 2 1 $6,500 $5,400 Price per Month $3,600 $3,600 $3,600 $3,000 $3,000 $3,000 $3,000 $2,500 $4,200 $1,000 rAVe [PUBS] Rate Card Custom HTMLs $7,500 $7,500 Custom HTMLs $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 *Monthly sponsorship of rAVe ProAV and rAVe Experiential Signage newsletters include one sponsored-dedicated email blast per month. Web Banner Advertising Opportunities See more on page 9 Location Leaderboard Medium Rectangle (Top & Bottom) Wide Skyscraper Size 1456 x 180 px 300 x 250 px 300 x 600 px Price per Month $1,000 $600 $1,000 Social Media Advertising Opportunities See more on page 10 Package Advisor Ambassador Influencer Investment $2,500 $5,000 $7,500 Promoted Content Opportunities See more on page 11 Item Articles Podcasts/Videocasts LinkedIn Live Videos White Paper/Case Study Promotion Investment Starting at $1,200 Starting at $2,000 Starting at $6,000 Starting at $1,200 Starting at $3,000 Lead Generation Opportunities See more on pages 12 and 13 Item Surveys Custom LAVNCH & LEARNs #avIRL Case Study Panels Investment Starting at $10,000 Starting at $10,000 Starting at $12,500 Content Creation & Copywriting Opportunities See more on page 14 Item Blogs & Case Studies White Papers & E-books Investment Starting at $1,500 Starting at $7,500 15
Published July 2024 For more information, connect with our sales team: Kirsten Sharpe Global Accounts Director kirsten@theraveagency.com Mobile: +1.704.682.7911 Josh Gangway Accounts Manager josh@theraveagency.com Mobile: +1.919.270.9726
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