[What is LAVNCH?] ...LAVNCH! 3 YEARS AGO The idea for LAVNCH began with a vision from THE rAVe Agency to help connect everyone in our industry, wherever we were. ProAV had become a global market that topped $200B, and the industry’s own technology (with a little help from IT) was allowing us to be connected like we’d never been before. So we thought about it, and came up with LAVNCH, a global technology platform that would take that connection to the next level, transforming the AV industry. Little did we know then what we were about to experience... 2 YEARS AGO The pandemic hit. How would the AV industry move forward without inperson events? Since 2009, we’d been converting analog trade shows such as InfoComm, ISE, CEDIA Expo, Integrate, DSE and NAB into digital ones, shooting over 5,000 new product videos annually, so we knew exactly what to do! We’d already been working on a virtual event platform, so we hurried up and brought it into beta, holding our first-ever LAVNCH event in April 2020, in partnership with Zoom … well before we planned to. We combined rAVe [NOW], our unique live event and trade show coverage with our idea for a virtual platform, and LAVNCH was born -- the industry’s first and only proprietary virtual event platform. Since that first event in April 2020 (oh, how much we’ve learned), we’ve helped more than 85 brands launch products virtually using the LAVNCH Platform. 1 YEAR AGO Since debuting the LAVNCH Platform, we’ve partnered with major brands and associations to provide connection points to customers and members alike, enabling integrators, manufacturers, designers and end users to build better relationships online when in-person interactions just weren’t possible. Plus, we’re producing best-in-class hybrid events where virtual attendees actually feel like they’re a part of the event, and not just sitting at home watching a video or a webinar. 0 TODAY So what’s happening with LAVNCH today? We’re continuously innovating. We’re adding to our team, adding to our technology and ready to LAVNCH with you! 3 5
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