“Possessing a Bentley is much more than just owning a car – it is an allencompassing experience of luxury.” Kristina Martin, concierge with Bentley on Demand Car lover Kristina Martin looks forward to every journey in a Bentley. She delivers or collects a car from a customer almost every day. Perfect organization At 10 a.m., the final preparations are underway. Kristina’s customer this morning has chosen a silver Bentayga. Two of the valeting staff clean and polish the car before Kristina inspects the Bentley together with a mechanic. Tank: full. Paintwork: glossy. Tire pressure, windshield washer fluid, oil level: all perfect. “Cars have always been part of my life, they’re in my blood,” she says. She grew up in Detroit, the “Motor City,” spent hours and hours in her father’s body shop, and worked for a car dealer once she graduated from high school. That stands her in good stead today. Detailed questions from customers do not put her off her stride. Neither does the final check in the workshop. Forty-five minutes to go before the Bentayga is scheduled for delivery. Kristina uses the app to send the customer a reminder that the car will be delivered to his door at 11 a.m. Now comes the best moment for her: she settles in behind the steering wheel, drives out of the garage and makes a quick stop at a café to buy two cappuccinos – one for the customer and one for herself. Then she takes the highway that follows the Pacific coastline, heading for the picturesque Palos Verdes Peninsula in Los Angeles County. 30 Luxurious mobility Bentley on Demand was launched as a pilot scheme in Los Angeles, New York, and Dallas in May 2017. Other cities in the United States and abroad are to follow soon. There are also plans to expand the connectivity features. Bentley on Demand already offers owners of these luxury cars a unique service: they can select a vehicle via the Bentley Network app and drive it for several days. The perfect solution for people who would like to try out a different model – or for Bentley drivers who do not want to forego the Bentley experience while on vacation or traveling on business. The concierges always deliver the car to the customer’s preferred location – their home, a hotel, or a café. And they collect the car at the preferred location, too. It’s 11 a.m. sharp and Kristina has drawn up in front of a yellow house. The 30-minute drive was too short – for her anyway. But she has arrived exactly on time and that is the most important thing. Taking the cappuccino with her, she rings the doorbell, and a gentleman in his mid-thirties opens the door. A quick greeting, a little small talk. Kristina would like to know why the customer has chosen a Bentayga. He explains that he already owns a Bentley sedan, a 2013 Flying Spur⁴, and found out about the new Bentayga from the Bentley app. He has never sat in an SUV from Bentley before, so he wanted to try one out. The two make their way to the car. “I don’t have to explain the car’s features very often, because the customer is already familiar with Bentleys,” Kristina says, and demonstrates some features of the new Bentayga, such as Apple CarPlay and the head-up display, that maximize driving pleasure. The brief introduction completed, Kristina hands over her business card – just in case there are any questions or emergencies – and takes a taxi back to the office. The customer has reserved the Bentayga for three days, and Kristina will be back again after that. What happens in the
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