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FACE THE CHANGE Connect with Consumers meantime? “Sometimes customers contact me. They usually have specific questions about the car. They might want to know how the seat massage system works,” she explains. The concierge and the customer communicate via the Bentley Network app. “Other customers let me know they would like to keep the Bentley for an extra day.” And of course she does her best to accommodate special requests. “One customer wanted to let his brother drive. I soon sorted out the formalities.” When Kristina gets back to the hall in Long Beach, she meets Barrett, one of the other concierges, who is just about to set off. There is a Continental GT to collect at 2:30 p.m. in West Hollywood. Barrett has scheduled an hour to get there. “L.A. and the traffic, better safe than sorry,” he says. The two have known each other for years, and both worked at the same motor shows. “We were really pleased when Bentley asked us both whether we would like to take on jobs as conciergA Bentley instead of a rental car: Bentley offers customers a es, because it meant we could finally start working together,” Kristina recalls. Sometimes there are three customers a day. Sometimes there is only one. Like today. Kristina pops into the office and then gets into a taxi. She always keeps an eye on her business cell phone. Maybe the Bentayga driver will want to know how the seat massage system works. 1 Bentley Bentayga: fuel consumption, l/100 km: combined 13.1; CO₂ emissions combined in g/km: 296; efficiency class: F 2 Bentley Mulsanne: fuel consumption, l/100 km: combined 16.9; CO₂ emissions combined in g/km: 393; efficiency class: G 3 Bentley Continental GT: fuel consumption, l/100 km: combined 14.5; CO₂ emissions combined in g/km: 338; efficiency class: G 4 Bentley 2013 Flying Spur: fuel consumption, l/100 km: combined 14.7; CO₂ emissions combined in g/km: 343; efficiency class: G personalized mobility solution with the new service. 31

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