Personalization The funeral industry is fantastically stable as we have predictable volume coming from the markets we serve. Our competition is not necessarily the firm down the street, it is more often the unique, memorable service that can be created by the loved one’s family in their own backyard. We must make sure our families understand we can work along with them to create a one-ofa-kind, unforgettable experience, and that we are well able to change with the times. Businesses that don't adapt fail every day. There are more than 78 million shopping-savvy Baby Boomer consumers, all looking to us to meet their needs. Roughly 2,600 funeral homes have closed since 2000. If your service looks like it did 10 years ago, then you are behind the times and at great risk of becoming obsolete. Being noticed is great; being memorable is what will sustain your business, and to do this you must win a place in the living room. Karl Weisenbeck is president of Funeral Home Gifts, the premier supplier of heirloom quality woven and printed Tribute Blankets, beautiful custom cap panels, keepsake pillows, photo urns and personalization products to funeral homes throughout North America. It is a division of Pure Country Weavers, a world leader in woven wall tapestries, college stadium blankets, photo gift blankets and corporate logo blankets. Visit our website at www.funeralhomegifts.com. Funeral Home Gifts is an OGR supply partner. For a free sample to try at your next service, contact Karl at KarlW@FuneralHomeGifts.com or (800) 233-0439. They also offer one free Tribute Blanket for the family of any first responder or veteran killed in the line of duty. www.nomispublications.com 32 www.ogr.org | Winter 2022 10 Truths of Personalization Impressive Lasting Affordable Reorder Timely Genuine Easy Useful Quality Healing Your Real Source. Anywhere. Anytime. Find exactly what you’re looking for!
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