Veterans Education How to Become the Go-to Funeral Home for Veterans By Nancy Weil, OGR Member Resources Director SESSION 1: Serving Veterans and Their Families SESSION 2: Engaging the Veteran Market Do you know how to establish your funeral home as the definitive choice for veterans in your area? Participate in either or both workshops put on by Veterans Funeral Care and OGR to learn how to connect with the veteran community and become the go-to funeral home for their families. Noted veteran’s funeral expert and OGR member Jim Rudolph of Veterans Funeral Care will explain how understanding ranking, military culture and other demographics will equip you and your staff to serve veterans better than your competitors. June 8 June 9 3PM - 5PM EDT 3PM - 5PM EDT I attended a ‘How to Serve Veterans’ workshop with Jim Rudolph. The funeral home I work at specializes in helping veterans, but I never knew how much I didn’t know! ~Melissa Dawson, Indiana Funeral Care “Graduates of these workshops will learn how to become the funeral home that all their local veterans use,” Rudolph said. “By the end of the series, you will learn how to ‘speak veteran’.” He further noted that, “If all it took was to put up an American flag every 12 www.ogr.org | Spring 2021 Marine Corps League meeting at Veterans Funeral Care in Clearwater, Fla. (VFC Photo / Jim Rudolph) morning, the job would be done. That flag is the starting point; we are going to go way, way beyond that during these presentations.” The first session, Serving Veterans and Their Families, covers the knowledge you and your staff need to facilitate a veteran’s funeral. From pre-planning steps to take, to the paperwork that needs to be filed after the funeral is held, this workshop covers it all. You’ll receive a military ranks cheat sheet so you can speak “military lingo” and learn how to read and decode DD-214 paperwork like an expert. If you think you know how to do these things, think again. Jim has a unique viewpoint and process that will allow you to raise the bar when it comes to serving veterans.
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