Education Veterans In the second session, Engaging the Veteran Market, Rudolph explores how tribal marketing is essential to reaching veterans. Establishing trust and building a relationship with both the organizations that work with veterans (VA, American Legion, VFC, etc.) and the veterans themselves is the key to success. However, this must be done with an authentic desire to serve veterans or you will lose their business quickly. This workshop covers specific examples of the types of programs that work with veterans. You will also learn strategies to making your funeral home and website more “veteran” than the standard template. By the end of this training, you’ll walk away with highly effective tools to honor and connect with veterans. As a graduate of these workshops, you will learn the secret of how to make sure your funeral home staff can state that, “No one in our area can be more VETERAN than WE are.” • OGR Members: $125 for one session, $199 for both ($51 savings) • OGR Members that are also VFC Licensed Funeral Homes: FREE as long as you register by July 5 (recordings are available for free for one month after live event) Members who attend both workshops may be eligible to join the Veterans Funeral Care Provider Network. For a fee, these licensed providers can use the Veterans Funeral Care logo, receive marketing materials, attend a yearly providers Think Tank and take part in VFC’s proprietary programs “Retire Your Flag with Honor” and “Operation Toy Soldier.” OGR members receive a 15% discount off the annual licensing fee. Serving as OGR’s member resources director, Grief Support program facilitator and supply partner liaison, Nancy brings her years of experience working in the funeral industry to our members. A national speaker and trainer with certifications as a Grief Services Provider, Funeral Celebrant, Soul Injury Ambassador and Laughter Leader, Nancy is uniquely qualified to bring new perspectives into how to best meet the needs of the families you serve. You can reach Nancy at (512) 334-5504, ext. 304 or NWeil@OGR.org Support the next generation of funeral directors by donating to the OGR Foundation! OGR.org/Foundation Jim Rudolph of Veterans Funeral Care was invited to speak at the centennial birthday celebration of Lt. Col. William “Bill” Poulos, USAF (Ret.) on Sept. 9, 2017. (OGR Photo / Nancy Weil) Registration will open soon at OGR.org/Education. For more information, call Nancy Weil at (512) 334-5504, ext. 304, or email her at NWeil@OGR.org. www.ogr.org | The Independent® 13
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