ease of access of tourist areas and the types of tourism that can be developed more easily and variably, so that promotional activities through social media are more focused on these areas. Related to the content uploaded on social media, Department of Aceh Culture and Tourism uses the tourist attraction parameters “THREE A”, as observed by Oka Yoeti in his book Perencanaan dan Pengembangan Pariwisata. Attractions that are presented whether it is worthy of publication, Amenities related to tourist facilities which are ready to accept tourists, including lodging, rest rooms, cleaning facilities, religious facilities, etc. that support tourist activities while in tourist attractions, and also the level of Accessibility to the tourist sites, reach to the nearest city, adequate road access, street lighting, and so on. So that if all three elements are met, then the related tourism object will be made content to be uploaded on its social media, including Twitter and Instagram. Besides creating its own content, Department of Aceh Culture and Tourism also included other parties to participate in promoting certain tourist destinations in Aceh's districts and cities on its social media, such as tourism ambassador by sending content of both photos or videos related to tourism in the area through contacts on its website or social media, so that later the content will be corrected and calculated for its feasibility to be published based on the rules discussed earlier regarding Attractions, Amenities, and Accessibility, and if the three criteria are met, the publication team will publish the content either on its social media or website. As the result of using social media in promoting Aceh attraction spots, there has been an increase in the number of tourists visiting Aceh Province since 2015 when Department of Aceh Culture and Tourism first launched their social media. Month/Year January-December 2015 January-December 2016 January-December 2017 Tourist Visits 1.717.116 Tourist 2.154.249 Tourist 2.364.383 Tourist Table 1 Number of Tourist Visits After the Use of Social Media Source: Aceh Provincial Culture and Tourism Office February 2018
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