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Conclusion Information and content available on social media are very diverse, so the selection of interesting content and in accordance with the promotion needs of social media owned by the Aceh Culture and Tourism Office is very crucial, with the result that the published content can increase the engagement and interest of the viewers to find out more about tourism in the province of Aceh who later chose to come to visit Aceh REFERENCES Asgha, Ashabul Yamin. (2019). Social Media as an Aceh Tourism Promotions Tool by Department of Aceh Culture and Tourism. Proceedings of the 1st Aceh Global Conference (AGC 2018). Accessed from: press.com/proceedings/agc-18/55911030 https://www.atlantisHead of Department of Aceh Culture and Tourism. Dinas Kebudayaan dan Pariwisata Aceh. Accessed from: http://disbudpar.acehprov.go.id/sambutan-kepala-dinaskebudayaan-dan-pariwisata-aceh/ Yoeti, Oka. A. (1997). Perencanaan dan Pengembangan Pariwisata. Pradnya Paramita. Jakarta. By: Ashabul Yamin Asgha obtained his BA from Syiah Kuala University, Aceh, and Magister in Communication at Padjadjaran University, Bandung, Indonesia. Now works as a lecturer at Bandung Islamic University, which focuses on public relations studies. His research interests are around tourism promotions trough social media and halal tourism promotions in Indonesia.

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