Promotional Content Model of Aceh Tourism in Social Media Ashabul Yamin Asgha Universiti Islam Bandung ay.asgha@unisba.ac.id Executive Summary: Department of Aceh Culture and Tourism has social media accounts that are used to promote tourism destinations in Aceh, each published content, previously selected by rules and conditions, so that any content that finally appears on social media accounts is expected to attract interest of prospective tourists who will visit Aceh. Introduction Head of Department of Aceh Culture and Tourism said that Aceh tourism objects and attractions includes nature, cultural, historical, tsunami tourism, and culinary tourism (Head of Department). With all types of tourism available, certainly a promotion process is needed that can reach a broad audience in order to be able to attract tourists. The presence of social media that has influenced various lines of people's lives can also be used to promote exotic destinations, based on a study conducted by Ashabul Yamin in 2019, and attractions that have selling points to attract both national and foreign tourists. Based on research in 2017 at the Department of Aceh Culture and Tourism, it was found that not all existing tourism destinations are published on the Department of Aceh Culture and Tourism social media, there are rules related to what content and what will be published on their social media. Promotion Through Social Media Based on the results of the research, it was found that in the process of developing tourist destinations in its area, Aceh should focus on the development of three main areas that have been divided to facilitate the development process. The first area is Banda Aceh, Aceh Besar, and Sabang, the second area Aceh Tengah, Bener Meriah, and Gayo Lues, and the third area, Simeulue and Singkil. This selection is based on the
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