EMAIL MARKETING FOR COACHES . THE ADVANTAGES ➔ Set up and automate your sales funnel ➔ Generate passive income A sales funnel represents the customer journey visually. The customer moves through the various stages of the funnel, starting at awareness and ending with action. For example, if you have a free live webinar you want to promote through email marketing, here’s how to do so. The webinar’s purpose should be to get viewers hooked on your advice so they choose to pay for your services. Tip : Before doing this, grow your email list. Read the advice above for bloggers on how to do this. HOW TO SET UP A SALES FUNNEL WITH EMAIL MARKETING 1. Invitation email : Invite your subscribers to your webinar and demonstrate that it will respond to a specific problem. Illustrate why this webinar represents the answer to subscribers’ pain points. Make webinar registration super simple (1–3 clicks). Offer the webinar at multiple times convenient to different time zones. When to send : 2 to 3 weeks before go live 2. Emails 2–4: a. For participants: Send everyone who registers an automated webinar confirmation and two reminder emails. When to send : ● Confirmation = immediately ● Reminder 1 = 2 days before webinar ● Reminder 2 = Day of webinar b. For nonregistrants: Send a second email with additional USPs (not mentioned in the first email) to convince your readers to register. Additionally you can “gift” them a small chunk of the webinar’s content as a teaser. Send them 2 more countdown mailings with subject lines like “Two Days Left to Register for ...!” and “Last Chance to Sign Up!” When to send: Second invite email: 1 week before go live Reminder 1 = 3 days before webinar Reminder 2 = 1 day before webinar 3. Webinar : Present enough relevant information that you convince the viewer of your expertise. But also leave time for the live Q&A so you can demonstrate your listening and coaching skills. At the end of the webinar, briefly describe your coaching services and pricing. 4. Post-webinar email: Send all viewers and participants (even if they ghosted!) a link to the recorded webinar and your slide set. Thank those who attended for doing so, and acknowledge those who did sign up but couldn’t make it. Offer all webinar registrants a special discount on your services or another product. This is the upselling moment when you seal the deal! Tip: Don’t forget to personalize your emails. Coaches need to build the most personal bond possible with clients. With email marketing you can easily achieve this with the help of personalizations, without having to write individual emails. With Newsletter2Go’s personalized design blocks , you can tailor any aspect of an email to each recipient. 32
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