EMAIL MARKETING FOR E-COMMERCE . THE ADVANTAGES ➔ Boost sales with email campaigns ➔ Inform clients of new products ➔ Save time with automated mailings Email marketing is one of the best channels for boosting your revenue. You’re literally delivering your products right to your customers’ inboxes, so they can click and convert while checking email. According to DMA, email marketing has a median 155% ROI, the highest of any channel. This means you get 4x the bang for your buck than you would with paid search, social and direct mail. Tip : Before doing this, grow your email list. Read the advice above for bloggers on how to do this. WHAT KIND OF EMAILS SHOULD YOU CREATE FOR YOUR ONLINE SHOP? ● Product information : New product offerings? Make sure your readers are the first to know about them! Send them concise emails with striking images and powerful CTAs that take them right to your website. ● Discounts: Having trouble growing your email list? According to our own research, 70% of consumers are more likely to sign up for a newsletter when they receive something in exchange, such as a discount. Offer new subscribers a discount on their first order. This will grow your email list and give them an additional incentive to make a purchase. (Just make sure you put an expiration date on that discount!) ● Automated transactional emails: Purchase confirmation emails. Package tracking emails. Most email marketing softwares allow you to set up automated transactional emails, and we recommend hiring a programmer to set it up. It requires using a Rest API between your shop site and your email marketing software. ● Abandoned cart emails : Each day people visit your webshop, browse through your offerings and put products in their virtual shopping cart. However, not everyone actually completes the order. An abandoned shopping cart campaign reminds the visitor of products they’ve left behind. RECOMMENDED RESOURCES FROM OUR BLOG . HOW TO OPTIMIZE FOR CONVERSIONS HOW TO USE TRANSACTIONAL EMAILS 33
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