EMAIL MARKETING FOR BLOGGERS . THE ADVANTAGES ➔ Grow your reader base ➔ Quickly share new blog posts ➔ Earn money, e.g., through paid collaborations Growing your contact list as soon as possible will form the basis of your strategy. More subscribers means more eyeballs on your content. In the long run, it can also mean paid collaborations. This means once your newsletter has a wide enough readership, you can sell promotional spots in your newsletter to others also interested in reaching your target group. The best way to generate sign-ups for your newsletter is by using a double opt-in sign-up form on your blog. Link to your form in a prominent sidebar or in a pop-up appearing after a certain time spent on your site. We recommend incentivizing registrations by offering exclusive content and giveaways. Once you’ve grown your list, you can create your first newsletter. TIPS ➔ Use a responsive template so your email is also readable on mobile devices. ➔ Balance text and images, and include sufficient white space ➔ Only send a newsletter when you have relevant content to share ➔ Avoid using spammy terms such as “free membership” and “cash” ➔ Include an unsubscribe link in every email (legally required in Europe!) ➔ Insert standout call-to-action buttons leading back to your blog for more visitors Start with a single newsletter and slowly up your sending frequency.. Want to know how often you should send newsletters? Play with the frequency and keep an eye on the unsubscribe ratio. Is it increasing? Then you’re sending too many emails. Use A/B-tests to get to know your audience well. RECOMMENDED RESOURCES FROM OUR BLOG . HOW TO RUN GIVEAWAYS POST-GDPR A/B EMAIL TESTING 101 31
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