Behind the Brand CHRISTINE GHRAYCHE chri stine ghrayche interiors styled home society Christine Ghrayche started design studio 8 years ago, rebranding to CGI late last year. Christine is all about creating inspiring and unique spaces that feel like home and is the result of a lifelong dream. She tells, “I grew up in the design industry with my dad so always felt at home on a building site. I knew I wanted to be an interior designer from the age of 12.” Christine’s business plan is as reliable as her training, with a bachelor’s degree in interior architecture at her disposal. “I think it’s really important to get to the core of why my clients are renovating or decorating their homes. That way you uncover what’s really important and create a home that is an extension of themselves.” Christine’s no-nonsense attitude and the friendships she builds with clients is just one aspect of this business that is different than the rest and a new expansion of the business proves just that. In July 2020 Christine will be launching Styled Home Society – Australia’s first home décor subscription box. With the option of quarterly or bi-annual deliveries – and even the option of a one-off gift box – every box you receive will include a handpicked selection of home décor that has been customised based on your personal interior design style. How? After subscribing to one of the amazing boxes you'll be asked to fill in a questionnaire to find your interior design style so there will be no random bits and bobs, but a curated collection made just for you from an interior design professional. As a designer Christine says: “For you it’s much more than just bricks and mortar. So, we don’t treat it that way. For you it’s about turning dreams into a reality and creating ‘I never thought it could look this good’ moments. We do many things as interior designers. But for you, we are here to be your advocate, to guide you through the process until reveal day. And once that day comes, we want to see you jumping around like a kid who just ate a bag of red frogs. Are we magic makers? No, we’re interior designers with oodles of passion and a commitment to you.” LOVE OF HOME | 2020 July Shopping Guide
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