Behind the Brand NICOLE CASSEY bubbaroo Nicole launched Bubbaroo in 2006 after her experience with her firstborn child, Jacob who could escape from every swaddle blanket! "Sleep deprived and desperate, I searched for a sleep swaddle solution that would allow Jacob freedom of movement without being able to kick himself loose.There was nothing. So I decided to create my own swaddle product - Bubbaroo’s first Joey Pouch® Swaddle Wrap was born". The Joey Pouch simulates a mother's womb and isn't a straight jacket! Bubbaroo has grown from there and the range now includes organic cotton and wool padded baby sleeping bags, cot sheets and muslin wraps. "My goal is to help babies and their parents get the sleep they need". Bubbaroo is like NIcole's third child and is well-known as a trusted Australian brand of safe premium baby sleepwear. Nicole designs all of Bubbaroo's products as a result of extensive research into safe sleep, with input from midwives, Red Nose (formerly SIDSand Kids) and many other healthcare professionals, we conducted over a year of initial market research prior to launching. LOVE OF HOME | 2020 July Shopping Guide
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