Marketing Strategy Leona new her marketing strategy needed to target a multitude of target markets. Her target consumers are of all age ranges and demographics so her advertising needed to fit that as well. This will ensure that many people will feel that they can experience Atlas. That it is not just a place for young adults or for the middle aged. A correct marketing strategy will help the future customers understand what Atlas has to offer before they come down to the restaurant. It will also make a huge difference in whether or not the customer wants to come or thinks it will be worth their time. 67
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