“Greek food is more than just gyros.” For Atlas, the first step is to create social media accounts. Through here Atlas will be able to post pictures of foods, events, informational about what musicians are playing, market products, etc. While the posts new will vary depending on the social media platform, they will all feel unified through the brand. This will help target the online generations. Another marketing strategy is magazine ads through local food magazines. These will help target people who may not be active on social media. The next marketing strategy is a mail out voucher that will be sent out the community. This will have three small coupons they can access either in the market place, in the restaurant or even online. This will be the first experience they have to the Atlas brand so having something to entice them to come to the restaurant will benefit the establishment. Promotional items will be produced for the purchases. Various atlas merchandise like buttons or stickers will be added as a “thank you” for shopping with Atlas.
69 Publizr Home