ISBN: - 978-93-88936-09-5 rubber directly to big industrial consumer like M.R.T. ltd, Appollo tyre etc., the following table explain the reasons for rubber sheets are sold through the wholesalers. Table 5.11 Reasons for Rubber Sheets sold Through Commission agents Reasons Taluk Kalkulam Vilavancode Thovalai Total Credit facility 19 (27.1) 9 (18) 5 (16.7) 33 (21.9) Long term practice 11 (15.7) 8 (16) 4 (13.3) 23 (15.3) Prompt payment 9 (12.9) 9 (18) 5 (16.7) 23 (15.3) Low risk 13 (18.6) 9 (18) 3 (10.0) 25 (16.6) Better prices 4 (5.7) 5 (10) 7 (23.3) 16 (10.6) Provide inputs 14 (20.0) 10 (20) 6 (20.0) 30 (20.0) Total 70 (100) 50 (100) 30 (100) 150 (100) Source : Computed from Primary data. Note: Figures in parentheses indicate the percentage to total. The above table shows that the Sale of Rubber Sheets through Commission Agents. The reasons are credit facility, prompt payment, long term practice, low risk, better prices and provide inputs. Majority of the respondents wish to sell their rubber sheets for getting advance money (credit facility) from the commission agents. Out of 150 respondents 22 per cent of the respondents have preferred for credit facility, 20 per cent respondents preferred for provide inputs, 17 per cent respondents have preferred for low risk, 15 per cent respondents preferred for long term practice and prompt payment and least 11 per cent respondents preferred for better prices. PROBLEMS IN TRANSPORTATION (MARKETING) Transportation is the physical means, to move the goods and people from one place to another place. It is an essential component in the wheel of marketing. Natural Rubber cultivators had to face some problems in transportation of cultivation. The problems related to Non-available of vehicle, Quality adulterations, more hire charges, improper material handling, Poor conditions of road, Taxability, and Loading /Unloading. The cultivators are asked to rank the seven problems according to their preferences. Table 5.12 Problems in Transportation (Marketing) : Factors Non-available of vehicle Quality adulterations More hire charges Improper material handling Poor conditions of road 147 Total Mean score 1140 3.8 1040 975 980 940 3.47 3.25 3.27 3.13 Rank I III V IV VI
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