ISBN: - 978-93-88936-09-5 Taxability Loading /Unloading 845 1140 2.82 3.80 VII I Source: survey data: From the above table shows that, ranking the problems of transportation in marketing of rubber sheets. It is clear that loading/unloading and Non-available of vehicle were the main problem faced by the cultivators, which secured 38 per cent mean score. Then, quality adulterations was the third most important problem and secured 34 per cent mean score, Improper material handling was the fourth problem and secured 33 per cent mean score, More hire charges was the fifth problem and secured 32 per cent mean score, Poor conditions of road was the sixth problem and secured 31 per cent mean score, taxability has secured 28 per cent was the least problem faced by the cultivators. Problems in marketing cost for Rubber sheet distribution The Rubber Sheets are produced by the cultivators and sold either directly to the manufactures (ultimate consumers) of rubber products or through local merchants, whole sales and co-operative marketing society. Basically, the following problems in marketing cost for distribution of Rubber Sheets like transportation, Storage, Loading/Unloading, Commission charges, Incidental charges, Taxability, Abnormal loss and Cheated by middleman. Table 5.13 Cost of Marketing Per month (in Rs.) Factors Transportation Storage Loading/Unloading Commission charges Incidental charges Taxability Abnormal loss Cheated by middlemen Total Mean score 1135 970 1070 1030 990 940 935 1120 3.78 3.23 3.56 3.43 3.3 3.13 3.11 3.73 Rank I VI III IV V VII VIII II Source: survey data: The above table shows that, ranking the problems in marketing cost for Rubber sheet distribution. It is clear that first rank was received for transportation (M=3.78) per cent, followed by second rank towards cheated by middlemen (M=3.73) , third rank towards loading/unloading (M=3.56), fourth rank towards commission charges (M=3.43), fifth rank towards incidental charges (M=3.43), sixth rank towards storage (M=3.23), seventh rank towards taxability (M=3.13), and finally the eighth ranks for abnormal loss (M=3.11). Reasons for sales through commission agents A cultivator, who has to borrow heavily for a growing crop, often mortgages it in advances. So that, the sale of produce, which is hardly more than a mere formality takes, almost in his fields 148
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