References ABOUT THE AUTHORS Dr. Raja Roy Choudhury, Professor of Practice at Dr. D. Y. Patil B-School, India, is highly qualified in the world of behavioral health and leadership sciences. He holds Ph.D. degrees in Economics and Psychology. He has 36 years of experience in the areas of retail, education, behavioral health and management consulting. Mr. Budha Chandra Singha, Assistant Professor at Dr. D Y Patil B-School, India, is a Post Graduate in Business Management and has 11 years of experience in teaching Quantitative Techniques and Analytics. He has taught at several B-schools in India. 115 | P a g e
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