Dr. Raja Roy Choudhury: Dr. Raja Roy Choudhury, Professor of Pho Practice at Dr. D. Y. Patil B-School, India, is highly qualified in the world of behavioral health and leadership sciences. He holds Ph.D. degrees in Economics and Psychology. He has 36 years of experience in the areas of retail, education, behavioral health and management consulting. Address: Dr. D. Y. Patil B-School Sr. No. 87-88, Bengaluru-Mumbai Express Bypass, Tathawade, Pune, Maharashtra 411033 E-mail: drrajaroy.choudhury@dpu.edu.in Brief of the Book Mr. Budha Chandra Singha: Mr. Budha Chandra Singha, Assistant Professor at Dr. D Y Patil B-School, India, is a Post Graduate in Business Management and has 11 years of experience in teaching Quantitative Techniques and Analytics. He has taught at several B-schools in India. Address: Dr. D. Y. Patil B-School Sr. No. 87-88, Bengaluru-Mumbai Express Bypass, Tathawade, Pune, Maharashtra 411033 E-mail: budha.chandra@dpu.edu.in Price 650/e-ISBN :- 978-81-963532-3-0
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