[ A HANDBOOK ON FMCG SALES ] 1. The FMCG Sales & Distribution Overview FMCG or Fast Moving Consumer Goods industry is one of the most penetrated industries in every country. These include items of daily household consumption like cereals, staples, salt, oil, soap etc. The Typical structure of the Supply Chain is as shown below: Procurement Feedback Manufacturing Consumer Company Godown Retailer Super Distributor Wholesale Fig.1 In a country like India, there are 29 States& 6 Union Territories, 640 Districts, 7936 Towns, 641000 villages. The FMCG distribution caters to the entire population directly or indirectly. 2. Organizational Structure 2.1. Organogram The Organogram depicts the Sales Organization at a glance. The hierarchy of Sales start at the frontline with a Sales Representative (SR) or a Sales Officer (SO) 8 Distributor
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