[ A HANDBOOK ON FMCG SALES ] For every 5 to 10 SO/SR there is one ASM For every 5 to 7 ASMs there is one RSM Typically, in FMCG companies, there are 4-5 regions each headed by RSM. All the RSMs report to a national sales head known as the NSM (National Sales Manager) In addition to the line reporting functions, there are support functions in sales at the regional and national level.These are Sales Development, Trade Marketing and Sales Training. Standard Organogram NSM RSM (East) RSM (West) RSM (North) RSM (South) National Trade Marketin g National Sales Training National Sales Develop ment National Modern Trade Manger ASM 1 ASM 2 ASM 3 Regional Trade Marketing Regional Sales Training Regional Sales Develop ment Regional Modern Trade Manager TSI/SO Fig.2.1 9
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