[ A HANDBOOK ON FMCG SALES ] Typically, the order should be such that the distributor always has the agreed number of days of stock. For example, in the CFA or SS town it can be 7 days and in an up country town it can be 15 days. It will also depend on the frequency of supplies to the SS point. The below format illustrates the order process. Table.4.3.1.A Super Stockist Town S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Units Total Value in INR 190 80 187 83 29 30 10.5 40 SKU Kaju Pista Opening Stocks 100 90 Month Primary Secondary Sales 50 30 82 105 Closing Stocks 68 15 Closing Stock in No. of Days 25 4 Stock Norms (in days) 15 15 Calculated Order Quantity -27 38 Actual Order 0 40 32
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