[ A HANDBOOK ON FMCG SALES ] 4.3.2. Inventory Management The Super StockistMSSR or monthly stock and sales report is a tool to regulate and monitor inventory and observe SKU wise movement of Sales. A typical SSMSSR is depicted below. Table.4.3.2.A Super Stockist Town S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Units Total Value in INR 100 50 82 68 25 2 1 The SSMSSR gives us closing stock in units and in number of days. This in turn gives us an idea of which SKUs are over stocked and which SKUs need to be ordered. The SSMSSR is used as an input for order generation as well as for clearing old and slow-moving items. This is probably the most important tool to ensure Hygiene at the Distributor point. The SSMSSR also gives us details about stock which have returned from the market as damaged/expired or returned by Distributors. 4.3.3. Outstanding Management One of the key roles of a super stockist is providing credit.However, it is critical that the outstanding of the Super Stockist remains under control. Ideally each distributor should have a negotiated ‘Number of Days of Credit’ Say, from 15 days to 30 days. There should also be a credit risk limit based on previous purchases. While calculating the credit risk limit, cheques in pipeline should also be taken into consideration. 33 Marie SKU Opening Stocks Primary Secondary Sales * Closing Stocks Closing Stock in No. of Days 25 100 50 82 68 Market Return Saleable Non-Saleable 2 1
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