[ A HANDBOOK ON FMCG SALES ] 4.1.4 Planogram A typical Planogram is illustrated in the figure below: Fig.4.1.4.A A planogram is a visual depiction of the way stocks are to be organized in a shop. Normally a planogram is different for Modern and General Trade. The planogram also needs to be in tune with the category. A planogram helps to maintain the range and induce offtake. 4.1.5 Order Book A typical Order Book is illustrated below. Table.4.1.5.A Date: Name of Retailer Name of SO/SR S.no. SKU Avilable Stock Stock Ordered Signature & Stamp 22
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