[ A HANDBOOK ON FMCG SALES ] 3.3.2 Key Town Master Plan The Key Town Master Plan is a detailed geographical plan for each major town in terms of infrastructure and manpower planning. This is illustrated in the Chart Below: Table.3.1.2.A Name of Key Town: Delhi S.No. District/Area Name of Distributor 1 West Delhi RAM ENTERPRISES 2 West Delhi SAI ENTERPRISES 3 North Delhi KOHLI ASSOCIATES 4 North Delhi SHYAM TRADERS 5 South Delhi SETHI BROS. 7 8 Distributor Location UTTAM NAGAR PUNJABI BAGH BURARI MALVIYA NAGAR 6 South Delhi RADHEY ENTERPRISES OKHLA East Delhi ROHAN SALES MAYUR VIHAR East Delhi SHRI KRISHNA ASSOCIATES GEETA COLONY No. of Beats SHALIMAR BAGH 18 14 8 12 20 16 110 12 14 20 14 12 14 22 16 No. of Beats 124 1 1 1 1 1 1 1 1 8 1 1 1 1 1 1 1 1 8 No. of Outlets 400 480 720 560 320 480 800 640 480 560 800 560 480 560 880 640 No. of Sales 4,400 4,960 A summary of all key towns is illustrated in the chart given below: Table.3.1.2.B Town Varanasi Kanpur Agra Aligarh Bareilly District Lucknow Lucknow Gorakhpur Gorakhpur Varanasi Allahabad Allahabad Jhansi Jhansi Kanpur Nagar Agra Aligarh Bareilly Moradabad Moradabad Shahjahanpur Shahjahanpur Meerut Meerut Ghaziabad Ghaziabad Saharanpur Saharanpur Hardwar Hardwar Popu (000's) Expected Outlets Expected Distributors 2765 831 1332 1097 476 2513 1202 719 847 570 330 1346 912 476 Muzaffarnagar Muzaffarnagar 356 Dehradun Dehradun 462 240 1383 416 666 549 238 1257 601 360 424 285 165 673 456 238 178 231 120 3 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 9 1 1 2 1 1 1 2 1 No. of Units 0.5 0.5 0.5 0.5 0.5 0.5 1 Average Sales Current Proposed Current Proposed Current Proposed Current Proposed Current Proposed Current Proposed 10 12 0.5 2,50,000 2,50,000 0.5 2,50,000 2,50,000 1 2,50,000 5,00,000 2,50,000 2,50,000 0.5 10 0.5 5 0.5 2,50,000 2,50,000 0.5 2,50,000 2,50,000 1 5,00,000 5,00,000 0.5 2,50,000 2,50,000 5 22,50,000 25,00,000 16
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