[ A HANDBOOK ON FMCG SALES ] S.no Functional area Tasks 3 Market Intelligence 4 Reporting Tracking competition and reporting new developments in the market To prepare and post his DSR Prepare the monthly stock and sales report of the distributors Maintain all sales reports as per company guidelines 2.3 Job Description and Personal Profile – ASM Personal Profile Table.2.3.A 1 Around 30 to 35 years of age 2 Minimum 8-10 years’ experience with Food FMCG Companies 3 Graduates with Diploma/MBA in Sales & Marketing 4 Minimum 2 years’ experience in the proposed geography 5 Thorough knowledge about the market under consideration 6 Fluent in local language 7 Sound Arithmetic Skills 8 Good Computer Skills 9 Excellent people and leadership skills 10 Excellent rapport with trade 11 Energetic and Enthusiastic 12 Sales Officers of A grade companies or ASMs of Mid-Sized Companies to be targeted Job Description Table.2.3.B S.no Functional area Tasks 1 Market Working To ensure availability & visibility in the market Proper Merchandising Identify & solve the problems in the market Checking Coverage vs. Beat Plan and PJP working by the SOs Increase in Productive Outlets per beat Building relationship with Key Outlets Manage Wholesale 11
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