[ A HANDBOOK ON FMCG SALES ] S.no Functional area 2 Sales Planning & Distribution Enhancement / Excellence Tasks Plan Targets scientifically & Plan to achieve them through various Sources of Distribution Growth Cost Control - Ensure that the operative costs are managed and there is no wastage or over expenditure 3 Team Management 4 CFA/SD 5 Market Intelligence 6 MIS & Reporting Ensure there is no vacant HQ in your area Proper Induction of the New Joinees Supervision of employees and their functioning Employee Motivation Stock inventory management Getting involvement of the CFAs/SDs Setting service standards and implementation of standards Damaged &expired stocks management Understanding the needs of the Market & Opportunities and keeping track of competition Ensure that the required MIS / Reports are sent regularly 2.4 Job Description and Personal Profile – RSM Personal Profile Table.2.4.A 1 Around 35 to 40 years of age 2 Minimum 12 years’ experience with Food FMCG Companies 2 Graduates with diploma in Sales & Marketing 4 Minimum 3 years’ experience in the proposed geography 5 6 7 8 9 Good Computer Skills 10 Energetic and enthusiastic 11 Excellent people and leadership skills 12 Area Manager of A grade companies or RSMs of Mid-Sized Companies to be targeted 12 Thorough knowledge about the market under consideration Fluent in English and local language Conceptually strong in S&D Sound Arithmetic Skills
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