8 GROUNDCOVER NEWS ENTREPRENEURSHIP Ypsi entrepreneur shines: Esthetician expands business to men’s cologne and candles AMARI HAYES Groundcover contributor A local businesswoman is making waves with her unique blend of skincare and fragrance products. Amari Hayes, a licensed esthetician, has been building a successful business for the past six years, offering not only topnotch skin and hair services but also a range of men’s cologne and candles. Amari’s journey began with a passion for skincare and a desire to help people feel their best. Her spa, Enchanted Radiance Spa, quickly gained a loyal clientele thanks to her expertise and personalized approach. However, Amari's entrepreneurial spirit didn’t stop there. Recognizing a growing market for high-quality men’s grooming products and elegant home fragrances, she expanded her business to include a line of men’s cologne and candles. Expanding horizons The decision to branch out into fragrance and candles was driven by Amari’s commitment to enhancing her clients’ overall experience. “I wanted to offer something that complements the spa experience,” she explained. “Men’s cologne and candles are not just products; they are part of a lifestyle that supports relaxation and self-care.” Amari’s cologne line is carefully curated to meet the diverse tastes of her male clients, while her candles are designed to create a soothing atmosphere at home. Her dual focus on esthetics and fragrance has proven successful, as her products are gaining popularity in Ypsilanti and beyond. Community and growth Local residents and visitors alike have embraced Amari's business. Her spa is known for its welcoming atmosphere and exceptional service, while her fragrance and candle products have become popular gifts and personal indulgences. “The products are a hit with everyone who values quality and craftsmanship,” said local customer Mike Smith. “Her colognes and candles make excellent gifts and add a touch of luxury to everyday life.” Over the years, Amari has navigated the challenges of expanding her business, from managing increased inventory to marketing her new product lines. However, her dedication and innovative approach have enabled her to thrive. Her success story is a testament to the entrepreneurial spirit of Ypsilanti and the power of combining passion with business acumen. As she looks to the future, Amari plans to continue growing her business and exploring new opportunities. “I’m excited about the possibilities ahead,” she said. “There’s always room for innovation and improvement, and I’m committed to delivering exceptional products and services to my clients.” For now, Amari continues to serve her community with her skills and products, proving that with creativity and determination, a successful business can be built on a foundation of passion and hard work. Advice for Groundcover vendors "Start where you are. Use what you have. Do what you can.” – Arthur Ashe AUGUST 23, 2024 Contact: For more information about Amari’s esthetician services or her range of men’s cologne and candles contact Enchanted Radiance Spa directly via phone, (810) 689-9849, email, enchantedradiancespa@gmail. com, or website enchantedradiancespa.com Spa location: 3850 2nd Street Wayne, MI 48174.
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